1) How does luxury consumption in Japan differ from in other countries ? I guess the main difference is the fact that Japanese people consume luxury in mass. Or at least‚ they did. Indeed‚ Japan is the first and only mass luxury market. This behavior finds its origins in the need of showing their identity and self-worth‚ and they do it by wearing luxury products. In fact‚ as there is not much space and lots of traffic jams there‚ the Japanese can’t build huge houses and own many cars‚ as we‚
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Emerging Markets: High Fashion Fights Recession 1. Using the five forces framework‚ how would you characterize the competition in the luxury goods industry? Threat of Substitutes There is relatively no threat of substitution in the luxury goods industry. This is mainly because of the quality and price of substitutes‚ and the cost of switching to the consumer. The price of counterfeit goods that copy the luxury goods causes there to be a positive monetary cost in switching but there is a loss of
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report is to examine the external environment in Malaysia that affected Gucci‚ one of the Italian high fashion luxury brand. PEST analysis‚ competitive analysis and SWOT have been used by investigators to achieve the target. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing‚ fragrances‚ accessories‚ handbags and shoes. Guccio Gucci founded Gucci in Florence in 1921. It has now become one of the biggest Italian brand
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Journal of Retailing and Consumer Services 20 (2013) 68–79 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Luxury fashion consumption in China: Factors affecting attitude and purchase intent Bopeng Zhang a‚ Jung-Hwan Kim b‚n a b Department of Apparel‚ Educational Studies‚ and Hospitality Management‚ Iowa State University‚ Ames‚ IA 50011‚ USA Department of Retailing‚ College of Hospitality
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Title: Alexander Wang kidswear Name: Zsuzsanna Torok (TOR10310643) Unit: Product Development & Sourcing Date: 11/3/2014 TABLE OF CONTENTS Page 2 Executive summary Page 2 1. Introduction Page 2 2. Findings Page 2 2.1. Company profile Page 2 2.2. Customer profile Page 3 2.2.1. Consumer moodboard Page 4 2.3. Market positioning Page 4 2.3.1. Real competitors Page 5 2.3.2. Kidswear competitors Page 6 2.3.3. Accessibility versus Exclusivity Page 7 2.4. Price points Page 9 2
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China’s Jewelry Industry Analysis Wei Jia China is the world ’s important jewelry producer and consumer. Due to historical reasons‚ China ’s jewelry industry developed a little later‚ and started in the early 1980 s. In recent years‚ because of rapid development of national economy and the improvement of residents ’ disposable income‚ China ’s jewelry industry presents a high-speed development. According to the statistics‚ China ’s jewelry industry growth in annual sales amount for years and in 2009
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Chanel – Cultural and Organizational Strategy Abstract: With the traditional corporate ladder is giving way to globalization‚ merger and acquisition activity in the luxury sector is considered to be a common norm. However‚ Chanel‚ a Parisian fashion house founded by the late couturier Gabrielle "Coco" Chanel‚ recognized as one of the most established in haute couture chooses to be privately held until today. In this presentation‚ we will examine the secret of the organization structure in
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MKT 321 International Marketing Management Case Study 2: Louis Vuitton in Japan 1. What are the key success factors of LV in Japan? Since Louis Vuitton entered the Japan market in 1968‚ it became the most popular luxury brand in Japan by having 28 percent share in Japan’s market. The key success of LV in Japan is mainly contributed by the appropriate balance in keeping the brand globalized while localized at certain areas for the Japanese. To achieve this outcome‚ the consistency in product
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MGT 302 - Strategic Management Shanghai Tang Case Study MGT 302 - Strategic Management Shanghai Tang Case Study 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 Shanghai Tang Case Study Shanghai Tang offers a unique women and men ’s fashion. Discover a new elegance‚ from clothing to accessories and home decoration. It was founded in 1994 by Hong Kong businessman David Tang. The brand’s global
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Anna Sui (born August 4‚ 1964)[2] is an American fashion designer. Her luxury brand retails globally in the Americas‚ Europe‚ Asia and the Middle East. Her clothing‚ fragrance‚ cosmetic‚ and accessories lines sell at Anna Sui stores in over 50 countries and are also widely distributed at leading department stores worldwide.[3] Sui is known for her timeless designs and ability to transcend eras with her historical and culturally inspired collections. After leaving Parsons‚ she worked for a variety
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