valuable brands in the world with a vast product range‚ and an impressive portfolio of worldwide stores. In 2012 it ranked 51st in the FTSE 100 and had a market capitalisation of over 6.5 billion. Burberry’s main competitors are Armani‚ Coach‚ Polo and Gucci‚ their positioning is unique as it targets many different segments of the population such as twenty year old young professionals and 65 year old trench coat buyers with their vast and diverse product range including clothing and accessories and as
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high quality‚ designs. Paris-based luxury brand conglomerate PPR is a good example of this split. Its in-house brand Bottega Veneta sells leather goods without overt logos. Bottega sales soared 62% in the first half of this year. PPR’s other brand Gucci‚ with its prominent "G" label‚ had a strong 17% increase in sales‚ but it paled in comparison with its other in-house brand. The trend hit other well-known brands particularly hard. Burberry Group PLC (BBRYF)‚ purveyor of the easily identifiable
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Mohan Shiv Section #1 Boston College Carroll School of Management MM 720 Management Practice I STRATEGIC ANALYSIS Professor MCCLEELLAN Case: Cola wars Continue: Coke and Pepsi in the 21st Century September INDUSTRY ANALYSIS OF THE CARBONATED SOFT DRINKS INDUSTRY Description of the Industry The industry of Carbonated Soft Drinks (CSD) is highly concentrated. The three major companies‚ Coca Cola‚ PepsiCo‚ and Cadbury Schweppes accounted in 1998 for more than 90% of market share
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Country Report on BRAND MANAGEMENT OF BURBERRY By Abhinav Goyal A0102211183 MBA-M&S Class of 2013 Under the Supervision of Dr. Ashish S. Noel Department of Finance‚ Amity Business School In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration ( SAP ) At AMITY GLOBAL BUSINESS SCHOOL LONDON DECLARATION I declare ‚ (a)That the work presented for assessment in this Country Report‚ Amity SAP London is my own‚ that it has not
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DE TERNAY Anastasia MORAR Crina XIA Xiaou ZERMANI Sihem Master 2 CPEI LVMH: Strategic Integration and Expanding Brand Dominance in Asia 1 1 http://fashionrules.com/wp-content/uploads/2009/03/lvmh.gif 1 Table of contents INTRODUCTION……………………………….…………………………………......…3 I. LVMH and its environment ……...…………………………..……….………………..3 A. The luxury market and it segmentation……………………...………….………………3 1. Analysis of the luxury market: « The luxury-goods industry »…..………………...3 2. Segmentation……………………………………
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European Luxury Sector - Investment Strategy and value creation of the European Luxury Firms Kim-Yann BREDOUX Arthur DAVID François THOMAS N.CROFT Summary Executive summary Introduction In a first time‚ it matters to define the concept of luxury‚ which isn’t a clear concept. It seems that luxury is something that people feel differently. There is no official definition of luxury according to the fact one or another perceives it differently‚ in terms of quality
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Overseas Purchasing: New challenge for Chinese luxury retailers Abstract Chinese luxury consumers start to account for more percentage for the world luxury goods sales. However‚ domestic retailers do not benefit from this trend‚ because Chinese consumers prefer to purchase luxury products from foreign countries. As a result‚ the growth domestic luxury market trends to slow down. In order to avoid that disadvantage‚ some of the largest luxury retailers have claimed to slow and cease their plan for
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V. Marketing Plan In this chapter is marketing plan of the Company XY. It is a description of its competitors‚ the demand for the service‚ and the strengths and weaknesses from a market standpoint of both the business and its competitors. In more detail‚ the field of activity‚ potential customers‚ the location‚ the operating markets and the business level is clarified. After chapter five‚ the operational plan will be explained. 1. Market description To start‚ the Company XY is doing business
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but also through its strengths and its lack of weaknesses we can easily understand that it is not a common luxury brands. We can conclude that Chanel is actually a company with a huge marketing power and almost a genius for selling products with outstanding quality and a real shining image. Recommendations discussed include Technological‚ social‚ economical and political environment of Chanel but also an analysis of the strengths and weaknesses of its product‚ distribution‚ image‚ communication
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Final Research Paper Michael Kors has been a leader in the fashion industry for over 30 years. He first entered the fashion scene as a teenager. Mr. Kors has not only managed to stay relevant in the industry‚ but he’s remained a major player for the past three decades. Kors was born Karl Anderson Jr. He legally changed his first and last name at the age of five when his mother remarried. Upon completion of High School‚ Kors attended The Fashion Institute Of Technology in New York City. However
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