both high and low-end fashion items. In order to keep up with the pace of the industry‚ players have to define and create ever innovative means to distribute their merchandise this applies for budgeters like C&A as well as for luxury brands like Gucci or Prada. This paper aims to assess those emerging forms of distribution channels by outlining the prevailing formats and exhibiting examples of such innovations by the means of a mini case study for each respective innovative distribution channel
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Ferrari was created by Enzo Ferrari‚in 1929‚ though he used the name Scuderia Ferrari. Some of the clothing brands created in Italy are Armani‚ Versace‚ Prada‚ Gucci‚ Fendi‚ Missoni‚ Salvatore Ferragamo‚ Bulgari‚ Roberto Cavalli‚ and Dolce and Gabbana. Versace is known for its luxury clothing‚ accessories‚ makeup‚ furniture‚ and fragrances. Gucci is known for their purses and was founded in 1921. Fendi was founded in 1925 and their most popular items are the baguette styled handbags. Italian brands
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A Consumer purchase analysis to understand the factors that affect weekly consumer buying behavior and how they affect their Purchase Patterns Unit Code: | BUMKT 5901 | Unit Title: | Marketing | School/Division: | School of Businesses | Campus: | MIT Melbourne | Semester: | Semester 1‚ 2013 | Course: | Master of Business Administration | Lecturer: | Mark Morgan | Student: | Mudassir Mehdi (UB30116545)K | | | | | CONTENTS Executive Summary Page 3 Customer
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Stylistic Analysis Of The Advertising Slogan ---------Perfume Introduction Along with the rapid development of society and economy‚ advertisements have penetrated into every stratum of the society‚ becoming the indispensable part of our daily life. Like newspapers‚ magazines‚ television‚ radio‚ films‚ telephone directory‚ art performance‚ the Internet‚ and even the human body‚ advertising makes use of various media to deliver information to the consumer
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Before we look closer into the subject‚ first we must look at exactly what is meant by quality and cost. Quality is the totality of the attributes of a good or service that meet the requirements of the buyer or customers. The materials which make up the product‚ the design and the engineering of the product‚ product performance‚ reliability and durability are all important characteristics of the "quality package"‚ which ultimately influence customers to buy a product and repeat-purchase It. (Pass
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Table of Contents Executive summary 2 Introduction 2 PART 1: CURRENT SITUATION ANALYSIS 2 I. ASIAN WRISTWATCH MARKET 2 II. TISSOT INDUSTRY 3 1. History 3 2. Sales analysis 4 3. Marketing and sales 5 III. PROBLEM 6 1. Viet Nam Environment 6 2. Swot Analysis 7 3. Unique Selling Proposition (USP) 9 PART 2: RECOMMENDATION 9 I. Growth opportunities of Tissot 10 II. Market Segmentation - Positioning of New wristwatch. 11 1. Segment Targeting 11 2. Positioning 12 III. Selected
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compulsive shoppers think buying a nice Gucci purse can put a smile on their face. They feel it will make them happy and it does temporarily. It acts as their therapist‚ making them feel like a better person. Shopaholics don’t merely shop because they enjoy shopping. They shop because they feel they HAVE to have something. They truly believe that item is a necessity they must posses. A true shopaholic will only stick to brand names such as Louis Vuitton‚ Gucci‚ Prada‚ Armani‚ Versace‚ and Christian
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Acknowledgements Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Methodology Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci Envy me and Jenifer Aniston Gucci Envy me and Amy Winehouse Christian Dior J’dore Christian Dior J’dore and Queen Latifah Christian Dior J’dore and Emma Watson 57 58 59 60 61 62 38 41 49 1 3 3 4 6 10 14 25 31 35 2 Acknowledgements: The completion of this
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get media interest) or not‚ the question remains– are there really celebrities out there who do more damage *infamy* (than add popularity) to brands they wear? Now A&F might not belong to the same league as premier luxury brands like Louis Vuitton‚ Gucci‚ and Hermes‚ but apply that same line of thought for a moment– do you think a brand like Hermes would have been happy seeing Lil Kim carrying the Hermes birkin to court? Photo credit: Google Images Or Martha Stewart carrying hers to her court
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because I am unable to meet their specific standard of the ideal customer. A clear example for me of this is was when I went in to Gucci and I was totally ignored and no one talked to me. I went in there with the total intention of purchasing a wallet and because I was not wearing heels and an expensive bag I was totally ignored. I will never again go back in to Gucci and try and shop there again I would rather go into Burberry or any other store to make sure that I am able to be treated with respect
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