CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry
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financial report‚ 2012). As a result‚ Burberry has substantial surplus resources and is therefore able to withstand and compete in the hypercompetitive fashion market sector. Thus‚ Burberry achieved brand value up to more than £ 2‚ 5 billion in 2012. Gucci‚ Prada and Chanel gained approximately of £ 5.8‚ £ 4.95‚ and £ 4.2 billion respectively. BODY The Resource-Based View In 1990s‚ the role of resources and capabilities become known as the basic for firms strategy and the primary source of
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who want beautiful‚ well-made brands at low prices. Compared to its competitors (Prada‚ Gucci‚ etc.)‚ what makes COACH consumers feel like they are in the same league as those tony names are the goods ’ quality‚ eye-pleasing designs‚ attractive prices‚ as well as their luxurious stores. Though COACH sells a python satchel for $1‚900‚ that ’s a relative bargain compared with a $14‚800 crocodile bag from Gucci‚ COACH bags typically cost around $200 to $400. COACH products could be desired and obtained
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CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts Chanelʼs Brand Strategies Analysis Report | By Teo Jia En November 4‚ 2010 TABLE OF CONTENTS 1.0 Executive Summary 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry Analysis
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Introduction : Thomas Burberry (1835-1926‚ In England)‚ when 21-year-old was the founder of Burberry Group Plc which is the One of the British Iconic largest branded clothing business was founded in 1856. At firstly Thomas opened as a country draper’s outfitters shop in Basingstoke‚ Hampshire‚ England. Since he started his journey by innovating new items such as gabardine‚ waterproof and breathable fabric and keep holding his heritage still now by developing their innovation and diversification of
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INTRODUCTION: This marketing plan is prepared to explain the goals and objectives of a dedicated marketing function within The Swatch Group (Swiss) when The Swatch Group (Swiss) exports Natural Sign Swatch Watch to Malaysia. This plan draws on the experience of marketing professionals in this industry as well as professionals in the advertising‚ marketing and community relations’ disciplines of the private sector. The target market is for youngsters aged between 18 years old to 25 years and the
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In the 1800s‚ women only went to school to attract better prospective husbands (Pegues‚1). They were often took as a joke. They were told to give up their spots so men could take their places within the class (Pegues‚2). Around this time‚ a phenomenon actually occurred called‚ "unmarried academic woman". It was where a woman was either educated or married (Pegues‚2). Within school‚ women were told to think about their greater roles in the world. Such as raising a family‚ taking care of a home‚ and
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Marketing analysis for Burberry Group Plc Burberry 1 Content 2 Introduction 3 Current market 4 About the company 4 PEST Analysis of the company 5 Analysis of the company 7 Products and portfolio analysis 7 Competitor Analysis 9 Consumers‚ segmentation‚ positioning 16 SWOT Analysis 18 Boston Matrix 19 New market to enter 20 Ansoff Matrix 21 Objectives 22 Key issue 22 Objective 22 Strategy 23 Marketing Mix 4P’s 23 Product 23 Price 25 Place 26 Promotion 27 Action Plan
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tilting his head. ‘’First of all I’m sorting out the things I’m going to throw away as I don’t want then anymore and second of all my closet IS bigger than Hannah Montana’s’’ I said putting pressure on the word ‘Is’. ‘’Your throwing away your Gucci bag?’’ He asked shocked and confused. ‘’ Yes I don’t like them anymore and I have plenty more Gucci’s so don’t worry dad.’’ He took a deep breath‚ shaking his head he started speaking. ‘’ Your Grandfather wants you to meet his best friend‚ Warren
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Assignment Questions Case #6 COACH Inc. 1. What are the defining characteristics of the luxury goods industry in 2012? What is the industry all about today? Today there are key defining characteristics of luxury goods industry such as pricing‚ quality‚ style‚ and brand reputation. The pricing of goods is based on economics‚ demand increases as income increases. Pricing is also determined by exclusivity‚ quantity availability‚ quality and location of the product. The quality of a product
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