www.businessmonitor.com 2013 pHiLippineS food & drink report INCLUDES BMI’S FORECASTS iSSn 1749-2882 published by Business Monitor international Ltd. PHILIPPINES FOOD & DRINK REPORT 2013 INCLUDING 5-YEAR INDUSTRY FORECASTS TO 2017 Part of BMI’s Industry Survey & Forecasts Series Published by: Business Monitor International Copy deadline: December 2012 Business Monitor International Limited 85 Queen Victoria Street London EC4V 4AB UK Tel: +44 (0) 20 7246 5162 Fax: +44 (0)
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Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages Tami Bouldin-Golt The beverage industry‚ like most food service industries in these economic times‚ faces many challenges. Not one company is excluded from the challenges of economic conditions‚ demographics‚ social and global forces‚ and regulatory‚ political‚ and legal factors. The global economic conditions affect the energy drink industry in many ways. This industry depends highly
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high-energy drinks targeted at the youth market. Over the past 10 years‚ the consumption of caffeinated beverages intended to “energise” has increased significantly. Energy drinks were recently shown to comprise 20% of the total convenience store beverage market‚ with “Red Bull” and “V” accounting for over 97% of sales in this multimillion-dollar industry.1 Increasingly‚ toxicity from caffeine overdose is being reported to hospitals and poisons centres. The main active constituents of energy drinks include
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Marketing Research on Red Bull Energy Drink in Vietnam Market – World Essay 1 – Objective: Nowadays‚ energy drink’s becoming an important part in food market holding great number of consumer in the world as well as in Vietnam. Thinking about high energy drink branches‚ many customers think about a popular name: Red bull. How successful this branch is‚ the way they develop their mark and how was they cared in Vietnam’s market. Everything related with Red bull will explained in this research. 2 -
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be investigating the sports drinks market in the UK‚ focusing on the overall market and launching a new product. The UK sports drinks market is estimated at £1.2 billion in 2012 with a growth in sales of more than 60% by 2012 (Mintel‚ 2012) showing what a rapidly growing market this is. I will examine how a leading drinks manufacture can expand into this market and launch a new sports drink using Usain Bolt in promotion. THE MARKET The market share for sports drinks grew by 10.7% last year with
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Marketing & Distribution of Packaged Drinking Water Submitted by Asif Muhammed Praveen Kumar Pritha Sarkar F162 F192 F222 Marketing & Distribution of Packaged Drinking Water We would like to express our gratitude to Ms. Garima Gupta who guided us throughout the execution of this project and who always provided us with his valuable insights on how to do a marketing research project both inside and outside the classroom. We would also like to thank the consumers who took time out to fill up our
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Voices rise in the caves. They get jumbled into the air‚ but can be heard from miles back. Inside‚ people are yelling and screaming at each other‚ throwing stuff and kicking. FIghts erupt and get out of hand‚ with guys punching‚ and girls pulling each other’s hair. Turmoil‚ mayhem‚ chaos have all broken out into the hot air of the island. Unknowingly‚ a thud of thunder rumbles in the distance. ~ Catherine Tears fall down my face as I run through the tunnels and out towards the night. I cannot
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Case Study: Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages ------------------------------------------------- pavangradapp@gmail.com 1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. Demographics: The total sale for beverages in 2009 in the US was about 458.3 billion
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Drink in Trend Marketeer Magazine (Sep 2008) Thailand Non Carbonated Drink Market 2008 Market Value (million baht) Growth Rate Carbonated soft drink 40‚000 -4% Energy drink 30‚000 -1% Bottled water 15‚000 12% Milk 13‚700 7.7% Ready to drink coffee 9‚500 8% Soy milk 8‚500 10.7% Yogurt drink 8‚419 5.4% Fruit juice 7‚500 5% Ready to drink tea 4‚000 16% Malt beverage 3‚091 12% Sparkling drink 3‚000 1% Functional drink 3‚000 100% Source: NC Nelson and beverage companies Ready
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Competition in energy drinks‚ sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks‚ energy drinks‚ and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks‚ such as carbonated soft drinks and fruit juices. The largest
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