CASE 1 - DEMAND ESTIMATION and ELASTICITY: Soft Drinks in the U.S. Demand can be estimated with experimental data‚ time-series data‚ or cross-section data. In this case‚ cross-section data appear in the Excel file. Soft drink consumption in cans per capita per year is related to six-pack price‚ income per capita‚ and mean temperature across the 48 contiguous states in the United States. QUESTIONS 1. Given the data‚ please construct (a) a multiple linear regression equation and (b) a log-linear
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Introduction The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis‚ and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water
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Sports Drink Sponsorship Promotion plan To: whom it may concern; Kick A** Sports drink Co. From: Taylor LaRocque‚ V.P. Ad and Promotional Affairs; Xtreme Advertising Co. It has came to my conclusion that your company was in search of a fairly new and emerging sport to sponsor for your new sports drink line. I have decided to help you to choose a sport and develop a promotional plan. A sport that is on the rise‚ that I would recommend is barefoot waterskiing. Fans are diehard‚ the industry
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The Carbonated Soft Drink (CSD) industry is a profitable one despite the “Cola Wars” between the two largest players – Coke and Pepsi. Such profitability can be understood by analyzing the CSD’s industry structure in terms of “Porter’s five forces.” Threat of New Entry The existing players in the soft drink industry have much advantage relative to new entrants. First‚ supply-side economy discourages new entrants by forcing them to enter the market in large scale. CSD’s demand side benefits
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Sugary drinks are the main reason for obesity‚ advertising messages campaigning unhealthy food and drink consumption are making obesity rates increase‚ causing unhealthiness‚ thus government regulations are enforcing limits on unhealthy drinks and food to decrease obesity rates. Most sugary drinks over sixteen ounces banned from New York City’s "restaurants‚ fast-food chains‚ theaters‚ delis‚ office cafeterias and most other places that fall under the Board of Health’s regulation" (Jaslow) upsetting
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Chemistry- Sports Drinks Sports drinks are beverages‚ whose soul purpose is to assist athletes replace water‚ electrolytes and energy after training or competing‚ though their efficacy for that purpose has been questioned‚ particularly after exercise. Electrolyte is a medical term for salts‚ specifically ions. Electrolytes are crucial because they are what your cells use to maintain voltages across their cell membranes and to carry electrical impulses across themselves and to other cells. When
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Energy drinks refer to beverages that contain‚ besides calories‚ caffeine in combination with other presumed energy-enhancing ingredients such as taurine‚ herbal extracts‚ and B vitamins. They first appeared in Europe and Asia in the 1960s in response to consumer demand for a dietary supplement that would result in increased energy (Reissig and others 2009). In 1962‚ a Japanese company‚ Taisho Pharmaceuticals‚ launched Lipovitan D‚ one of the very 1st energy drinks‚ which is still dominating the Japanese
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“Competition in Energy Drinks‚ Sport Drinks‚ and Vitamin-Enhanced Beverages” * Beverages were popular in the mid-2000s. However‚ nowadays consumers are reducing their consumption of carbonated soft drinks. * To handle this issue‚ beverage companies such as Coca-Cola and PepsiCo introduced alternative beverage such as energy drinks‚ sport drinks‚ and vitamin drinks‚ and also new relaxation drinks. * While trying to expand their market‚ beverage industry also got the criticism about
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1. How do trend in the marketing industry‚ such as integrated marketing‚ affect advertising? Nowadays‚ there are too many trends in the marketing industry which we can see all over the places. These trends do not only give implication to the industry itself‚ it also affects the advertising field as well. Internet Marketing is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms‚ Internet marketing means different things to different
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How Project Management Is Used in Marketing Industry The analysis of marketing industry As a unique pattern of corporate activities‚ marketing industry need to be gradually improved and integrated. The business principle and management strives enterprises to keep up the pace of development of the market economy in today’s fast moving economic environment. One of the most important purposes for enterprises is to expand and enhance their own profits practically through integration of customer’s
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