The term guerrilla marketing was coined by Jay Conrad Levinson in 1984 (Levinson‚ 1984). It stands for a variety of low-cost‚ high-impact marketing techniques that allow small companies and/or individuals to act like big companies. Guerrilla marketing can be regarded as the ancestor of the other EM concepts. It is about the attempt to achieve wide-ranging results with an untypically low utilization of resources by acting like a guerrilla. It focuses on simplicity‚ and aims for the recipient to be
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Guerrillas in Arkansas During the American Civil War‚ there were such things called guerrillas. No‚ I am not talking about the muscular black creatures that hide in the jungle. Though that is exactly how the Confederate independent companies got there name. Where and when did guerrilla warfare begin? Who did it involve? Who were these so called guerrillas and what was there strategy? Did certain Military commanders in Arkansas make an impact on the use of guerrillas? What were the strategies that
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The 1970s saw the birth of two new guerrilla organizations‚ The Guerrilla Army of the Poor (EGP) and the Organization of the People in Arms (ORPA)‚ who began and intensified by the end of the seventies‚ guerrilla attacks that included urban and rural guerrilla warfare‚ mainly against the military and some of the civilian supporters of the army. In 1979‚ the U.S. president‚ Jimmy Carter‚ ordered a ban on all military aid to the Guatemalan Army because of the widespread and systematic abuse of human
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GUERRILLA RECRUITING TACTICS - Guerrilla recruiting is a style of recruiting that makes use of the tactics and strategies that have been used for centuries by warfare. According to Drucker (1998)‚ these tactics are highly focused form of recruiting that are fully integrated and driven by fundamental motives of the organization. These tactic are also typically deployed by an organization that is inferior both in numbers and tools against a larger and more mechanized competitor‚ but that is not always
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Examine the reasons for a contribution of Guerrilla warfare to the outcome of one twentieth century war. The word guerrilla comes from the Spanish word ‘little war’‚ and involves a struggle between an established army and irregular forces. There are specific tactics that are employed by guerrilla fighters. Guerrilla warfare was used by the Viet Minh in the first Indochina war against the regular army of France. The guerrilla forces of Ho Chi Minh were fighting to rid Vietnam of Imperialistic powers
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How effective were the guerrilla tactics of the Viet Cong – History Plan * What tactics the Viet Cong used against US/ARVN troops. * How the Viet Cong dealt with the decisions made by the US troops. * How guerrilla tactics were better than those used by the US troops. * How the environment in Vietnam suited the Viet Cong and how it was a disadvantage for the US troops. * How the surroundings in Vietnam were an advantage to the Viet Cong. The Viet Cong had many tactics which they
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Brownlee‚ Richard S. Gray Ghosts of the Confederacy: Guerrilla Warfare in the West 1861-1865. Baton Rouge: Louisiana State University Press‚ 1986. When the Civil War started many people of this nation were not expecting the chaos‚ destruction‚ and they certainly did not expect the war to last so long. The history of the guerrilla warfare began shortly before the start of the Civil War and lasted a few years after the war. The guerrillas dominated Missouri to such an extent that the Union army
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Extended Essay: Did Japanese Atrocities in the Philippines have an impact on the uprising of the Philippine Guerrillas Movement after the American/Filipino defeat in 1942? Subject: History Candidate Number: 004812-013 Candidate Name: Armand Mendoza Word Count: 3‚971 Abstract This essay focuses on attrocities commited by the Imperial Japanese Army during their occupation of the Philippines and the ramifications of these actions on the Guerilla movement. The Japanese occupied
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Guerrilla Girls’ are a group of women artists and art professionals who fight discrimination and expose sexism and racism in the art world. The Guerrilla Girls’ provide a serious yet humorous approach to feminism. The protest group wears gorilla masks to keep the focus on the real issues and not their personalities or personal identities. Our society grows up learning about centuries of artists‚ but are limited to white male masterpieces and movements. The Guerrilla Girls’ ask us to rethink the question
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Essay Two: Guerrilla Movement in Guatemala During the 1930s‚ the United States of America fell into a depression‚ which affected the whole world. The United States of America being one of the most dominate countries in the world‚ left many other nations to rely on them for economic and social growth. Once the United States fell into this depression‚ others did too‚ leaving them to deal with a catastrophe on their own. It was a huge social and economical crisis for every country all around the world
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