Question 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs
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Financial Accounting & Reporting 47 FINAL EXAMINATION (REVISED SYLLABUS - 2008) GROUP - IV Paper-16 : ADVANCED FINANCIAL ACCOUNTING & REPORTING Q1. Write short notes on the Advantages and disadvantages of setting of Accounting Standards. Answer 1. The Accounting Standards seek to describe the accounting principles‚ the valuation techniques and the methods of applying the accounting principles in the preparation and presentation of financial statements so that they may give a true and fair
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1) What does this guide define “sustainable development” to be? Sustainable development is the process of moving human activities to a pattern that can be sustained in perpetuity. It is an approach to environmental and development issues that seeks to reconcile human needs with the capacity of the planet to cope with the consequences of human activities. (The problem of recognising the need to live within constraints and to ensure more fairness in access to limited resources‚ lies at the heart
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1. You are installing a network card in a computer that has several devices configured. There is a printer on LPT 1‚ a mouse on COM 1‚ a modem on COM 2‚ and a SCSI host adapter occupying IRQ 10. The computer also has a sound card using IRQ 5. If your network card supports IRQs 3 through 5 and 9 through 11‚ which of the following IRQs could you set it for in this computer? IRQ7 IRQ3 IRQ10 None of these IRQ4 IRQ5 2. A 100BaseVG network is build on a ______ topology with all computers attached
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Chapter 11 - Resource Requirements Student: ___________________________________________________________________________ 1. Whenever possible‚ effective entrepreneurs seek to own the resources they need. True False 2. One advantage of owning resources during the startup is that it puts the team in a better position to commit and decommit quickly. True False 3. Entrepreneurs in high-potential startups seek to have not only enough committed resources for the task at hand but also a cushion
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A&P Lab Exercise 1 1. Discuss how to protect yourself from body fluids‚ such as saliva and blood. You would protect yourself from other body fluids by first only working with your own body fluid. Second never allow body fluid to touch your skin. Always wear gloves and glasses when working with body fluids. Always assume that body fluids can infect you with a disease. Clean up body fluid spills with a 10% bleach solution/water and wear gloves when cleaning. 2. Why should you consider a body
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Speaking Skills of Tour Guides * Speaking in front of a group is considered the most common fear. Qualities of a Successful Speaker * Enthusiastic * Natural * Comfortable with their audience‚ their topic and themselves * A spontaneous relaxed style draws listeners while an unenthusiastic or tense style drives them away “Nervous speakers make people nervous” How does a person overcome the fear of speaking before a group? Speaking at ease requires feeling at ease. * Preparation
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Question1 The Project Scope Management Plan manages all of the following EXCEPT: | Resource requirement updates | | | Process of Verify Scope | | | Process to develop Work Breakdown Structure | | Question2 According to PMBOK®‚ which of the following is an important output of the Define Scope Process? | Project Scope Statement | | Question3 The Project Scope will be broadly described early in the project‚ and made more explicit and detailed as the project team develops
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application of new and improved technologies. Having read the chapters from Lovelock‚ Wirtz‚ Key & Lu (2005) and Masterson & Pickton (2010)‚ what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion‚ the most difficult to understand concept is “People are often part of the product”. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special
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Bartleby the Scrivener The narrator of "Bartleby the Scrivener" is the Lawyer‚ who runs a law practice on Wall Street in New York. The Lawyer begins by noting that he is an “older gentleman” whose profession has brought him "into more than ordinary contact with what would seem an interesting and somewhat singular set of men‚ of whom as yet nothing that I know of has ever been written:- I mean the law-copyists‚ or scriveners"(Melville 153). Even though the Lawyer knows many interesting stories
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