Center for Business Studies (CBS) University of Chittagong Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd. [pic] Prepared for Professor Shawkatul Meher University of Chittagong Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty
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Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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2012 [4P’S & 5C’S MARKETING ANALYSIS ON FACEBOOK] This report is to research on the 4P’s and 5C’s of Facebook. With analysis and research done on Facebook‚ we come out with a prediction on Facebook whether Facebook will continue to grow or otherwise. Contents Executive Summary....................................................................................................................................... 4 Introduction ...............................................................
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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Abercrombie & Fitch (A&F) Products (Revised): Abercrombie & Fitch Co. is a leading specialty clothing retailer. It always utilizes sex appeal to sell its products. A&F often uses semi-nude models with rock hard abs on their new store opening ceremony and puts posters on the wall of store with hot semi-nude Caucasian. A&F prefers to decorate their store with dark jungle feel. All of those strategies aim the same target‚ the sex attraction. A feature which can make a huge distinction from other
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step further with the Rado Cerix. Featuring a spiral-shaped bracelet‚ the Cerix was an innovation from Rado watches that paired great design with quality materials to embody a new generation of luxury watches. 6. Rado watches hold a spot in the Guinness Book of World Records. With the introduction of the V10K in 2004‚ Rado revolutionized watch design. Made by coating the watch with high-tech diamonds‚ the V10K is the hardest watch on Earth and has the world record to prove it. 7. Since its inception
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CENTRE FOR LANGUAGE STUDIES‚ UNIMAS PBI 1032: ACADEMIC READING AND WRITING Learning Unit 2: READING SKILLS By the end of this session‚ you should be able to: identify what the writer has stated literally (read the lines) infer what the writer has stated (read between the lines) apply ideas within the text to what you already know (read beyond the lines) A. Reading Academic Texts Academic texts are relatively formal in structure and style. They might be textbooks or just straightforward
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Jyoti Amge named world’s shortest woman Ms Amge said it was "wonderful" to celebrate her 18th birthday with a new world record An Indian student measuring just a little over two feet has been confirmed as the world’s shortest living woman by Guinness World Records. Jyoti Amge‚ at 62.8cm (24.7in)‚ is 7cm shorter than previous title holder‚ American Bridgette Jordan. Ms Amge was conferred the title on Friday as she celebrated her 18th birthday in the city of Nagpur. Ms Amge has a condition
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