is consider a kind of training from Philip Kotler‚ you also will get a certification from it and I believe it would be a good experience because you will get the up to date information and also can see in the perspective of the man who invented the 4Ps. In my opinion‚ the lecturer would be like an active learning‚ which I think would be much more affective than reading books because by participating in the training the marketing techniques would be much more easy to understand and can bring to adaptation
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consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology/approach – ELECTRE I model is used in deriving consensus rankings via multicriteria decision making method for benchmarking base on the marketing mix model 4Ps. Descriptive analysis is used to analyze the best practice among the four marketing tactics. Findings – Outranking methods in consequence constitute a strong base on which to found the entire structure of the behavioral theory of benchmarking applied
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Cambodian Mekong University Individual Assignment SAMSUNG I. COMPANY PROFILE Type Chaebol Industry Conglomerate Founded 1938 Founder(s) Lee Byung-chul Headquarters Samsung Town‚ Seoul‚ South Korea Area served Key people Products Services Worldwide Lee Kun-hee (Chairman of Samsung Electronics) Apparel‚ chemicals‚ consumer electronics‚ electronic components‚ medical equipment‚ precision instruments‚ semiconductors‚ ships‚ telecommunications
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ANNEXURE B Programme Code: _______________________ Course Code: _______________________ Enrollment No: _______________________ Study Center Code: _______________________ Regional Center: _______________________ AKSHARDHAM TEMPLE: A MODERN HINDU TEMPLE Project Report submitted to the Indira Gandhi National Open University in partial fulfillment of the requirements for the award of the Diploma in Tourism Studies/Bachelors Degree in Tourism Studies
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Brochure More information from http://www.researchandmarkets.com/reports/2391/ Indian Paint Industry Description: The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high‚ a development that should be a huge boost to the paint industry. This report provides in-depth information and analysis on the US$ 925.0 million (2000-01) worth Indian paint industry. The Indian
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a low-cost defender that maintains its position in the generic drug market by holding down its costs and selling generic products to distributors and pharmacies at very low prices. What are the implications of this business strategy for each of the 4Ps in the strategic marketing programme you would develop for your division? Question 3: a. What is market orientation? What are the advantages and drawbacks of being ‘market oriented’ for a firm like Qantas Airways? Lecture 1: Market
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Marketing 101 Understanding the Marketing Mix Concept – 4Ps August 5‚ 2014 | Martin | 17 Comments Marketing is simplistically defined as ‘putting the right product in the right place‚ at the right price‚ at the right time.’ Though this sounds like an easy enough proposition‚ a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark‚ a promising product or service can fail completely and end up costing the company substantially
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to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives. On the other hand services have some distinctive features i.e. Intangibility‚ heterogeneity‚ indivisibility and expiry. So in order to eliminate the differences between services and physical products‚ Booms and Bitner(1981) suggested the extension of the 4Ps and places 3 further
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The True King of The Jungle… The Honey Badger The Honey badger is listed in the Guinness book of world records as the world’s most fearless creature. The honey badger has earned its name by successfully attacking beehives and eating their honey and larva. A bird otherwise know as the honey guide will lead the honey badger to a beehive‚ while the honey badger eats the honey and larva it will leave the beeswax for the guide. The honey badgers are nomads. Its average body length is two and half
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point at which they cease trying to achieve their goals. Just because the odds are stacked against you‚ doesn’t mean you should quit. Some people who have a problem with weight control use their low metabolism as an excuse to eat themselves into the Guinness Book of World Records on the heaviest. Before my time for this monologue is up‚ I want to leave you with these words: “Destiny is not a matter of chance‚ it is a matter of choice. Not a thing to be waited for‚ it is a thing to be
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