What is a Single Malt Scotch Whisky ? | | A Single Malt Scotch Whisky is the product of one specific distillery and has not been mixed with whisky from any other distilleries. The greatest concentration of malt whisky distilleries can be found in the Speyside region of north-east Scotland‚ with Highland‚ Lowland and Islay being the other main malt whisky producing zones. Each of these regions has its own particular distinctive style of malt whisky and although it is not possible for two malts
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Stone-Age Brew The discovery of beer had several major impacts on early civilizations that are now carried to modern day. To begin‚ early communities found food sources by hunting game‚ fishing‚ and gathering edible plants. These groups were nomadic and didn’t stay in a single location for very long since they had to follow where food was available. However‚ around 12‚000 years ago these people began to settle down and farm instead. These civilizations began to farm cereal grains and barley which
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billion worth of rough diamonds are extracted every year Extracted diamonds can be used for industrial purposes or in the luxury sector (gemstones) Diamond jewellery is worth more than US$72 billion per year (very high profitability) The biggest slice of the cake A giant’s first steps Founded in 1888 in South Africa by Cecil Rhodes‚ De Beers quickly obtained a dominant position in the world diamond market. In just a few years‚ DeBeers became the leading company of an international
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SEMESTER COUNTRY MARKET REPORT: Home Depot to Brazil Laura Stroup lmstroup12@gmail.com . Executive Summary Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank‚ opening their first two stores in Atlanta‚ GA. They were the first company in America to provide one-stop shopping for the do-it yourselfer which revolutionized home the home improvement industry. Home Depot was also the first company to guide customers through projects and offer workshops giving customers know-how and thus saving
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1. BUD - DRINKABILITY Target audience: The advertising is aimed at young or mid-aged male consumers. The two major characters are both young men‚ and they talked about beer-drinking occasions themed with young people‚ such as parties‚ golf course‚ and pubs for cowboys. Consumer insight: The commercial tries to deliver the message that Bud light is good for every occasion‚ hinting that the consumer motivations be affiliation‚ i.e.‚ friendly‚ sociable and wanting to fit in. Strategic message:
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| Kyle A Moody | 12/4/2013 | | Executive Summary Craft beer is specialty beer produced in small quantities in many different tastes and varieties. With no added preservatives and brewed using natural ingredients‚ quality is the main differing factor from mass-market beer brewed in large quantities. In BC‚ the craft beer industry has seen incredible growth in the past five years. Sales revenues have doubled‚ market share has more than doubled‚ new breweries are opening up all over the
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John Montague and Seamus Heaney are two of the most well known Irish poets who both deal with death in different and similar ways in a variety of their poems. Two poems that relate to the theme of death are The Locket by John Montague and The Strand at Lough Beg by Seamus Heaney. Neither title gives an obvious hint of the theme however The Strand at Lough Beg tells us the specific location of the poem making the events more real whilst The Locket suggests something romantic‚ quaint and precious
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reach an agreement‚ called the Good Friday Agreement until May 22‚ 1998. The Protestant’s considers them self British and supports the United Kingdom‚ or Unionist. While the Catholics‚ which are in the minority only by 44%‚ considers thierself to be Irish. The Catholics want a united Ireland and most are nationalist. “The latest version of “the troubles” in Northern Ireland was sparked in late 1968‚ when a civil rights movement was launched mostly by Catholics‚ who had long faced discrimination in
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Do Irish voters identify with parties or personalities? I have conducted a small survey and have interview three people in relation to parties and personality importance. In this survey I asked which party or if any do they follow? ‚ how intense is their support? ‚ did their parents follow the same party as they follow now?‚ does personality matter in deciding which party to follow?‚ and do they still believe they will vote for the same party in the next election. Interviewee one; when asked which
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BRAND PROTECTION STRATEGIES: Defending Against Gray Market Diversion EXECUTIVE WHITE PAPER Solutions for Business Consulting. Technology. Results. Executive Summary In this rapidly changing global economy‚ gray market diversion has become an ever increasing issue facing many brand owners today. Unlike black market activity—where counterfeit‚ refurbished‚ or stolen goods are resold as genuine brand products—gray market activity involves the unauthorized movement of commerce through various
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