1.0 EXECUTIVE SUMMARY This report is a promotional plan for Smirnoff’s new ‘bottled premixed ‘Light’. The report provides guidelines for Light’s promotional strategy for a period of one year 2006/07. The objectives of the promotional plan are to achieve growth for the Smirnoff brand by tapping into a new product and market‚ to increase market share and build awareness and preference for the Smirnoff brand in the affordable ready-to-drink (RTD) segment. Light is a vodka-based pre-mixer‚
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Brochure More information from http://www.researchandmarkets.com/reports/578064/ Analysis of Kraft Foods Inc. Description: Analysis of Kraft Foods Inc. A complete and comprehensive analysis of Kraft Foods Inc.‚ includes an overview of the industry the company operates in‚ a PEST Framework Analysis of the industry‚ and then moves on to analyzing the company itself. Company analysis includes a history of Kraft Foods Inc.‚ a business segment analysis of the segments Kraft Foods Inc. operates through
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Brochure More information from http://www.researchandmarkets.com/reports/551412/ Wipro Limited - SWOT Analysis Description: The Wipro Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Wipro Limited - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Wipro is a global IT services company. The company provides comprehensive
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Brochure More information from http://www.researchandmarkets.com/reports/577936/ State Bank of India - SWOT Analysis Description: State Bank of India - SWOT Analysis company profile is the essential source for top-level company data and information. State Bank of India - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. State Bank of India (SBI) is the leading commercial
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Shakuntala Devi | | | Born - 4 November 1929 Died - 21 April 2013 Very few people around the world achieved what this wonder-woman did. A mathematical prodigy‚ also known as the ’human computer’‚ Shakuntala Devi was known for her complex problem-solving skills without the aid of any mechanical device. During her early years‚ she shot to fame by mentally calculating one of the toughest mathematical multiplications 10 seconds before the fastest and the most efficient computer of the
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Brochure More information from http://www.researchandmarkets.com/reports/564783/ From A to A+ Notebook PC Market Strategies of Acer and Asus. Description: Both in terms of performance and price‚ notebook PCs are closing the gap with desktop PCs‚ and the desktop PC replacement phenomenon is becoming increasingly common. In 2007‚ notebook PC shipments share of total PC shipments has a chance to reach 40%. In this rapidly growing and competitive market‚ Taiwanese companies Acer and Asus have maintained
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Brochure More information from http://www.researchandmarkets.com/reports/542184/ Metro AG - SWOT Analysis Description: The Metro AG - SWOT Analysis company profile is the essential source for top-level company data and information. Metro AG - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Metro AG (or "the company”) acts as the management holding company for Metro Group (Metro)
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Brochure More information from http://www.researchandmarkets.com/reports/481614/ Telekom Malaysia Berhad - SWOT Analysis Description: The Telekom Malaysia Berhad - SWOT Analysis company profile is the essential source for top-level company data and information. Telekom Malaysia Berhad - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Telekom Malaysia (TM) is an integrated information
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Brochure More information from http://www.researchandmarkets.com/reports/542121/ Koninklijke Philips Electronics N.V. - SWOT Analysis Description: The Koninklijke Philips Electronics N.V. - SWOT Analysis company profile is the essential source for top-level company data and information. Koninklijke Philips Electronics N.V. - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Koninklijke
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Brochure More information from http://www.researchandmarkets.com/reports/606275/ Balanced Scorecard: Step-by-Step for Government and Nonprofit Agencies‚ 2nd Edition Description: The emphasis today on demonstrated organizational performance is not limited to private-sector corporations. Public and nonprofit agencies are also finding that‚ as financial resources decrease and demand for results increases‚ they too must institute performance goals along with programs and processes that consistently
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