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    Building on the SCP model‚ Michael Porter developed the highly influential five forces model. Porter’s model identifies five key competitive forces that managers need to consider when analysing the industry environment and formulating strategy: Porter‘s 5 competitive forces model is starting point for strategic analysis that is used for assessing the attractiveness of an industry (Johnson‚et al ‚ 2008) and discovering a desirable strategic innovation that improve the industry and company profitability

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    Macro Environmental Analysis

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    ....................................3 External Situation...................................................................................3 Internal Situation....................................................................................5 Five Forces Analysis..............................................................................7 Competitor Analysis..............................................................................9 Objectives.........................................

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    Chapter 1: Business Strategy TED.com TED= technology‚ education‚ design ‘ideas worth spreading’ Set up by Chris Anderson – also started Wired Magazine TEDx= everyone can organise a TED conference All the things that are happening in the world‚ are things that are strategic  Look around you‚ know what’s happening around you  You need to know where interesting ideas come from Eg. Wieden Kennedy (Portland‚ Oregon): where Nike is. Where Nike is‚ adidas goes Check out: TED talk

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    successful‚ so second edition provides a completely revised‚ extended and updated information and that is why it was republished again. It was republished in 2011‚ making it up-to-date. Source 2 – Online journal article Reference: Porter‚ Michael E. (2008). The Five Competitive Forces That Shape Strategy. Special

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    Chapter 2 THE ENVIRONMENT Illustration 2.1 PESTEL Analysis PESTEL analysis is a useful starting point for environmental analysis‚ encouraging students to think wide. Exhibit 2.2 provides an initial PESTEL analysis of the airline industry‚ giving students the general idea. The first question asks for additional elements in the analysis. For example‚ under Political‚ you might add subsidies for local airports; under Economic‚ you might add the rise of Asian economies; and under Legal‚ you could

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    1. Describe Porter’s five forces model and  explain each of the five forces. 2. Demonstrate how a company can add value by using Porter’s value chain analysis. 3. Describe the major revenue models. COMM 391 - W2013 Term 2 © 2013 – Kafui Monu‚ Y.M. Cheung 3 What is the Most Important Strategy Question? COMM 391 - W2013 Term 2 © 2013 – Kafui Monu‚ Y.M. Cheung 4 Porter’s Five Forces Model Learning Objective 1  • Describe Porter’s five forces model and

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    Nestle Pestel

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    Nestley Nestlé UK & Ireland is a subsidiary of Nestlé SA‚ the world’s leading nutrition‚ health and wellness Company. Nestlé is a major player within the UK and Irish food industry employing 7‚000 employees across 19 sites. This includes our sister companies; Nestlé Waters‚ Purina Petcare‚ Nestlé Professional‚ Nestlé Nutrition‚ Cereal Partners UK and Lactalis – Nestlé Chilled Dairy Company Ltd. Nestlé is proud to produce some of Britain’s best loved brands such as KIT KAT‚ NESCAFÉ‚ SMARTIES

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    CT0221284

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    technological‚ ecological and legal. In this part‚ the report will provide explanations how these six segments impact on IKEA company and draw a conclusion whether this country is attractive for business or not. The second framework called Porter’s Five Forces Analysis which influences the company more directly than the first one will be done on homewares industry of the U.S. Customers‚ suppliers‚ new entrants‚ substitute offerings and competitors- these factors effect level will be shown based on

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    | Contents 1. Introduction …………………………………………………………………. 4 1.1. Company Profile …………………………………………………………… 4 2. Methodology ………………………………………………………………… 5 3. PESTLE Analysis ……………………………………………………………. 6 4. Porters Five forces analysis …………………………………………………. 9 5. Bowmans Clock ……………………………………………………………… 11 6. Competition ………………………………………………………………….. 13 7. Value chain ………………………………………………………………….. 14 9. Direction and mission………………………………………………………… 15 10. Conclusion…………………………………………………………………

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    Lifestyle as Medicine program‚ there will be commercial stakeholders involved‚ who’s interest is marketing competition and making profit. Therefore it is important to understand the market‚ and how positions are occupied on this market. According to Porterfive different forces shape the competition between different stakeholders (Fig. X)‚ these are: the treats of new entrants‚ the bargaining power of customers‚ the bargaining power of suppliers‚ substitute products or services and the industry‚ which

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