Marketing: “Marketing is a total system of business activities that designed to plan‚ price‚ promote and distribute the products to present and potential consumers to achieve organizational goals through satisfying the needs or wants”. “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. The above definition for marketing is also called as Core Concept of Marketing. It can
Premium Marketing
BP COMMUNICATION FAILure DURING GULF OIL SPILL CRISIS An important component of crisis management is response. Response can include several actions such as communication with stakeholders‚ the public and the government. Appropriate and effective communication can minimize the distribution of incomplete and inaccurate information‚ reduce speculation and prevent or quell rumors. In fact‚ studies suggest that the message itself can affect the public’s evaluation of the company and perhaps
Premium Exxon Valdez oil spill
After the tragic BP oil spill in 2010‚ Louisiana Governor Bobby Jindal was quoted saying “the day that we’ve been fearing is upon us.” It is obvious that oil spills are a major concern throughout the world and pose a menacing threat to our environment and our public health. When hearing the phrase “oil spill‚” many immediately think about death‚ destruction and disaster. Unfortunately‚ a majority of people only acknowledge the devastating and highly publicized oil spills‚ but what they don’t see
Premium Exxon Valdez oil spill Oil spill
decide what qualifies as an environmental issue. The BP Oil Spill has been a huge environmental issue; it was the worst oil disaster in US history. The government estimated up to 2.6 million gallons per day with a total of 205.8 million got into the gulf. Louisiana‚ Mississippi‚ Alabama and Florida all had miles on miles of surface oil problems. BP put nearly 2 million gallons of chemical “dispersants” into the ocean‚ which actually make the oil more toxic to ocean life. It’s considered and environmental
Premium United States United States Environmental Protection Agency
BP Oil Spill May 1‚ 2012 Abstract This paper is written on a current article that was recently published. The article is criminal justice related and about the BP oil spills that happened two years ago. The paper will be a brief summary of the article and what has happened since the oil spill. On Tuesday‚ April 24‚ 2012 at 7:40 P.M. Federal prosecutors brought the first criminal charges in the Gulf oil spill‚ accusing a former BP engineer of deleting
Premium Federal Bureau of Investigation Federal government of the United States
Alex Bordeau P.6 3/27/16 Ms.Whittaker Exxon Oil Spill The Exxon Valdez oil spill occurred in Prince William Sound‚ Alaska‚ on March 24‚ 1989. Exxon Valdez‚ an oil tanker headed for Long Beach‚ California‚ struck Prince William Sound’s Bligh Reef at 12:04 am local time and spilled thousands of gallons of crude oil. Exxon Shipping Company failed to properly maintain the Raytheon Collision Avoidance System radar which‚ if functional would have identified that the ship was off course an heading
Premium Petroleum Exxon Valdez oil spill Oil spill
When it comes to corporate social responsibility (CSR)‚ Patagonia is the pioneer and poster child. Patagonia has found distinct ways to integrate product function with environmental values. Their business model raises a lot of money for environmental causes and their technological innovation reduces the environmental impact of their products. Since 1986 they have donated 10% of profits or 1% of sales‚ whichever is greater‚ to environmental efforts‚ and employees can take up to two
Premium Social responsibility Environmentalism Corporate social responsibility
Humans cause oil pollution. We put the boats and ships in the water‚ we build oil rigs and drill into the bottom of the ocean‚ and we dump the wrong chemicals into the ocean. Boats and ships have oil leaks just like our cars do. When we’re in the ocean‚ we can’t exactly clean it up with some limestone. If an oil pipe breaks‚ we can’t stop push a button and it stops flowing. The oil is coming from underneath the ocean so it takes us longer to stop it from flowing into the ocean. Some people don’t
Premium Oil spill Petroleum
controversy is that an oil spill in Mumbai‚ India is very hazardous to the fishermen. 2. The leakage started around the coast of Uran‚ very close to Mumbai on Sunday night‚ and ended about 3-4 hours later. The oil spill resulted from a pipeline burst when power failed inside the OCNG’s Uran plant. 3. It’s nothing new to the fisherman because they went through a similar issue. In 2010‚ the M.S.C. Chitra (sheet-ra) and MV Khalijia (Ka-lee-hia) spilled more than 800 tons of oil into the Arabian Sea
Premium Oil spill Exxon Valdez oil spill Petroleum
time and effort in order to provide us with the required information and answer our queries. First‚ we would like to thank Mrs. Krishna Hazarika‚ Manager(Public Relations)‚ Oil India Limited for giving us an opportunity to visit their office in Sector 16-A‚ Noida also providing valuable inputs on the CSR activities in OIL. She also provided us with the budget sanctioning figures for CSR activities. We would like to thank Mr. Sameer Wadhawan VP (Coca Cola India & south west Asia) for giving
Premium Corporate social responsibility Water Coca-Cola