Yucca Mountain Yucca Mountain. Just a mountain you may think‚ but not just any mountain. A mountain that our Congressmen decided would be a great repository storage facility for spent nuclear reactor fuel and other radioactive waste. 196 billion dollars were spent towards this project. Back in 1987‚ this project was the ideal project to store radioactive waste. As the 1990’s and 2000’s crept in‚ Nevada’s residents were against this idea big time. Funding for the Yucca Mountain Repository was
Premium Nuclear power United States Nuclear fission
Mini-Literature Review The Ox Mountain range is in County Sligo. ‘’The Ox Mountains lie along Sligo’s border with Co. Mayo’’(Libraries 2010). A strip of ancient rocks - gneiss‚ schist and granite - form the bedrock of the Ox Mountains’’(Geological 2016). The uplands of the Ox Mountains are wild and mainly covered by blanket bog. Some parts of the Ox Mountains are heavily forested. To the north and south of the Ox Mountains is farmland that is mainly underlain by Carboniferous Limestone and Sandstone
Premium Plate tectonics Earth Volcano
Business Model Mountain Man Brewing Company was a family-owned business which owned a quality beer called Mountain Man Lager. As shown in Exhibit 1‚ the Mountain Man Lager was well known as working man’s beer. Its quality taste with bitter flavor and high alcohol content were the value propositions for the products. And the key resources for these features were the special recipe and a meticulous selection of barley. Also the main customer segment for the Lager was blue collar most of whom were
Premium Beer Marketing
Brokeback Mountain was a much talked about movie due to its theme. Some labelled the movie as a ‘gay cowboy movie’‚ which does not do the movie justice. Yes‚ the movie is about two cowboys who fall in love with each other but to categorize it as just a ‘gay cowboy movie’ simplifies a love story of a group of people that have often been denied of real representation in the media‚ especially the mainstream media. The movie opens in 1963 in Wyoming when two young cowboys are looking for work as
Premium Brokeback Mountain Jake Gyllenhaal
------------------------------------------------- Andes This article is about the mountain range in South America. For other uses‚ see Andes (disambiguation). The Andes are the world’s longest continental mountain range. It is a continuous chain of highland along the western coast of South America. The range is over 7‚000 km (4‚300 mi) long‚ 200 km (120 mi) to 700 km (430 mi) wide (widest between 18° to 20°S latitude)‚ and of an average height of about 4‚000 m (13‚000 ft). Over its length the
Premium Andes
With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
Premium Brand Brand management Branding
CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
Premium Target market Super Bowl Target audience
Mountain Man Brewing Company (MMBC) was found in 1925 as a family run business and “Mountain Man Lager” is its core product. MMBC was rated as “Best Beer in West Virginia” for years and was selected as “America’s Championship Lager” at the American Beer Championship. MMBC relied on his history and status as independent‚ family-owned brewery to create an aura of authenticity and to position the beer with its core drinkers – blue-collar‚ middle-to-lower income men over age 45. Because of the product
Premium Beer Brand Brand management
Mountain Bikes It has been a decade in the making‚ but the mountain bike has become a passion for many people. Along with this passion it has also become the most environmental way to get from point A to B. It has gone through a very intense evolution process over the past decade. It all started with some guys from California who took their bikes out for a ride on their day off‚ they modified their bikes and turned a hobby of theirs into a worldwide phenomenon. The mountain bike’s rapid increase
Premium Bicycle
The Shining Mountain summary The Shining Mountain is about a young girl called Pangma-La and her father who is a famous mountain-climber. Because he is famous he expects quite a lot from his daughter. In school Pangma-La is picked on because of her extraordinary name but her father tells her to be proud of being named after a shining mountain. Pangma-La and her father decide to climb the shining mountain so Pangma-La begins her training. After training the skills she needs for a long time Pangma-La
Premium Heavy metal music English-language films Turn