Assessment 3 Green & Blacks Green & Blacks are a company that was founded in the UK‚ specializing in making organic chocolate. To add to their roster of quality products the company also make ice-cream and biscuits. The name ‘Green & Blacks’ represents what the whole company stands for which is to produce a more natural and organic chocolate. The ‘Green’ in the title conveys a more ethical way of living and the ‘Blacks’ conveys the cocoa beans from which they are made from. The
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marketing operations of the Mountain Man Beer Company‚ a family-owned business he stands to inherit in five years. Mountain Man brews just one beer‚ Mountain Man Lager‚ also known as "West Virginia ’s beer" and popular among blue-collar workers. Due to changes in beer drinkers ’ taste preferences‚ the company is now experiencing declining sales for the first time in its history. In response‚ Chris wants to launch Mountain Man Light‚ a "light beer" formulation of Mountain Man Lager‚ in the hope of attracting
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Going Green – Should A Company Do It? Ben Surato Baker College – MKT111B Environmental efforts of modern times date back to the late 1940s and early 1950s‚ during postwar America. The Federal Water Pollution Control Act of 1948 was the first piece of legislation to lay down federal regulation of water quality passed by Congress. (PBS.org‚ n.d.) This type of legislation was put in place forcing businesses to recognize corporate responsibility and eco-friendly practices. Since that time
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generations. "Green" or "ecological design" is one positive response to the environmental crisis. It can be defined as any design or planning taking account of ecological principles such as the reduction of pollution‚ sustainable growth‚ recycling‚ energy efficiency and conservation of scarce resources. Green design results in fewer goods‚ smaller goods‚ or products made from environmentally friendly materials‚ that are cleaner‚ quieter and longer lasting or biodegradable. Green design can be
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Giving a helping hand In today’s society‚ “going green” has ultimately become the latest and greatest fad sweeping the nation; from recyclable grocery bags to vegetable oil being used as gasoline replacement‚ our society is slowly coming together to accommodate our environment. As we have seen in the last decade our world’s lack of natural resources and pollution problems have become a huge ordeal. Having to find alternatives from gasoline‚ for example‚ could potentially help our economic recession
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Green Revolution AN INTRODUCTION TO THE “GREEN REVOLUTION” Green Revolution refers to a series of research‚ development‚ and technology transfer initiatives‚ occurring between the 1940s and the late 1960s‚ that increased agriculture production worldwide‚ particularly in the developing world‚ beginning most markedly in the late 1960s. The initiatives‚ led by Norman Borlaug‚ the "Father of the Green Revolution" credited with saving over a billion people from starvation and the dangerous outcomes
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Summer Mountains Summer Mountain is an exquisite painting of a landscape in China. It is painted on a hand scroll made of silk with ink and pale colors. The painting is from the Northern Song dynasty 960-1127 in the 11th century. The painting was attributed to Qu Ding {Chinese‚ active ca. 1023-ca. 1056}("Attributed to Qu Ding: Summer Mountains (1973.120.1)". Included in this paper is why I choose this work‚ an assessments to its subject matter and content‚ and the works value in China and western
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The Way to Rainy Mountain The title of N. Scott Momaday’s "The Way to Rainy Mountain" encapsulates the theme of a journey that permeates the story. In the story‚ a young man journeys to the grave of his grandmother along the same route that her people‚ the Kiowas‚ took across America before settling on the southern Plains. The young man’s grandmother had never undergone the journey that she so often told stories about‚ and yet she seemed to have experienced it through the memories of others that
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Mountain Man Light – To be or not to be? The problem: Should MMBC launch Mountain Man Light? Mountain Man brand image: Quality taste‚ competitive pricing‚ higher-than-average alcohol content‚ “working man’s beer”‚ regional loyalty‚ generations in the family business. Customer Base: 81% male‚ 19% female. The large majority of drinkers is between 45 and 54 at 32%. 47% make less than 49.9K/year. The mountain man brand has a loyal following. Why? Grass roots marketing. Off premise consumption. Effective
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Green initiatives are becoming increasingly popular in our society. Green products‚ green buildings and environmentally-conscious groups are everywhere. Major corporations are taking green initiatives very seriously and taking great strides to go green for their consumers and employees. Academic institutions play a major role in our communities and it’s important for universities and colleges to also recognize their role in our environment. IUP‚ along with many other universities around the country
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