about how globalization‚ the process of international integration arising from interchange of worldviews‚ products‚ and other aspects of culture‚ influences India and Mainland China. One of the plots in Adiga’s novel is Ashok and Balram moved to Gurgaon instead of going back to the U.S. because they would like to satisfy Ashok’s wife‚ Pink’s desires for American Culture. In Ha Jin’s short story‚ it depicts about an American restaurant influenced Mainland China after Chinese government implemented
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Advertising Management Make Yourself Heard Ericsson‟s Global Brand Campaign In partial fulfilment of the course Advertising Management under the guidance of Prof. Mukul Gupta‚ Marketing Area‚ MDI Gurgaon Submitted by: Aditya Malhotra Divya Gosain Abhinav Singhvi Kaustuv Gupta Manish Sharma 13th December 2010 09P125 09P135 09P182 09P203 09P206 1 Introduction Ericsson is a 120 year old company and the leading supplier of equipment and services for the telecommunications industry
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the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda Hero MotoCorp has three manufacturing facilities based at Dharuhera‚ Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero MotoCorp has a large sales and service network with over 3‚000 dealerships and service points across India. Hero Honda has
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Introduction This chapter presents the background of the study‚ statement of the problem‚ purpose of the Study‚ objectives of the study‚ research questions‚ scope of the study and the significant of the study. Background of the study Customer care was defined by Kotler (1998) as a service that one can offer to another which is essentially intangible and does not result in the ownership of anything but brings about customer delight and satisfaction. In other words‚ customer care is a service
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MARKET PREPARED FOR Mr. Atul Singh(CEO) Coca Cola ABPL Faizabad‚ India‚ 180012 PREPARED BY Aditee Goyal Kamakshi Arora Richa Arora Romani Goyal Shakul Goyal Siddharth Sharma Srishti Chawla IBS Gurgaon Old Delhi Road‚ Dundahera Gurgaon‚ Haryana- 122016 August 07‚ 2010 LETTER OF TRANSMITTAL 23-A‚ Kailash Colony New Delhi August7‚ 2010 Mr Atul Singh‚ CEO Coca Cola ABPL Faizabad‚ India‚ 180012 Dear Mr.Singh Enclosed is the report
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Paroda‚ R. S. 1999. Towards Sustainable Agricultural Exports – New Paradigms. Singh‚ Narendra and Netra Pal. 1996. Bulb and Root Vegetables. In Fifty Years of Crop Science Research in India‚ R Board‚ Ministry of Agriculture‚ Government of India‚ Gurgaon‚ India. 2000.
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abstract Gems and Jewellery have been a part of the Indian civilization since its recorded history. It has now grown to become one of the leading export oriented industries in India recording an export turnover of around Rs 91617.53 Crores during 2008-09‚ making it a significant foreign exchange earner for the country. By the formation of SEZ in gems and jewellery in India it improved the contribution of industry at 70% of the World gems in terms of quantity and 45% in terms of value. By this the
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Strategic Marketing Plan for IKEA who are focusing on greater growth and development of the ‘middle class market’ in India IKEA GROUP Ikea is a Dutch worldwide company native Sweden specialized in the retails furniture. The company has been created in 1943 in Almhult (Sweden) at the vision is ‘’ To create better everyday life for many people” IKEA selling ready to assemble furniture. They have 338 store in the world in 41 country‚ in 2011 the group
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------------------------------------------ Present scenario of SEZ in India Saumitra Das India was one of the first countries in Asia to recognize the effectiveness of the Export Processing Zone (EPZ) model in promoting exports‚ with Asia’s first EPZ set up in Kandla in 1965. In order to overcome the shortcomings experienced on account of the multiplicity of controls and clearances; absence of world-class infrastructure‚ and an unstable fiscal regime and with a view to attract larger
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A Project Report On Marketing Strategy Of Hero Karizma [pic] Submitted In Partial Fulfillment Of The Requirement Of Bachelor Of Business Administration (BBA) Guru Gobind Singh Indraprastha University [pic] TRAINING SUPERVISOR: SUBMITTED BY: GEETANJALI CHAWLA RISHABH BHARDWAJ FACULTY GUIDE ENROLLMENT NO.: New Delhi Institiute Of Management 61‚ Tughalakabad Institutional
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