CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 RATIONALE 3 MARKETING DECISION PROBLEM 3 SCOPE 3 LIMITATIONS 4 DETAILED METHODOLOGY 5 LITERATURE REVIEW 7 SECONDARY STUDY 8 PRODUCT SPECIFICATION 8 STP 9 CVP 11 BRANDING 12 SWOT ANALYSIS 15 COMPETITIVE DYNAMICS: PORTER’S FORCES 17 ANSOFF’S MARKET-PRODUCT GRID 18 PRIMARY RESEARCH 19 FINDINGS 24
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Commerce Education As a stream of study‚ Commerce can be studied right after 10 years of schooling. After the 10 years of schooling – commerce is available as an option in 10+2 or the Higher Secondary level. This paves the way for higher studies in commerce related subjects. The undergraduate and postgraduate Education in Commerce is offered at University departments and colleges spread all across the country. Specializations are offered at post graduate and at research levels. A number of subjects
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The hostile customer and the passive agent: Cultural Interfaces in the Indian Outsourcing Industry Abstract Relying on qualitative interviews and thematic analysis‚ this paper explores how transnational call centers in India evolve practices in an attempt to counter the occasional hostility by customers based in the United States. These range from techniques which prevent customers from recognizing that their call is being routed to India through the use of neutralized accents‚ ‘locational
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INTRODUCTION: The Indian economy has transformed substantively over the last two decades‚ growing consistently at an average of 8% and is poised to take its place among the leading economies in the years to come. Strong performance of the economy can be particularly attributed to healthy growth in manufacturing and service sector. The economic performance of India has provided strong impetus to the real estate sector‚ which has been witnessing heightened activity in the recent years. Substantial
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HindustanTimes-Print Page 1 of 2 KK Birla May 09‚ 2007 First Published: 00:44 IST(9/5/2007) Last Updated: 03:48 IST(9/5/2007) India 2020 The Indian economy is on the path of rapid progress. In July 1991 the country’s economy was so shattered that India was on the brink of bankruptcy. The Congress won in the general elections of June 1991 and Narasimha Rao became Prime Minister. He took a wise step and made Manmohan Singh the Finance Minister who‚ in turn‚ opened up the economy to the private
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Indian Apparel Market Research Report By MD.FAISAL BBA (Studying) Major in International Business
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Questionnaire for Global Business Development Profile We are pleased to intimate to you that we are considering you the above vacancy. Please complete the following questionnaire and return it to us. (The sooner the better) QUESTIONNAIRE 1) Write one paragraph of about 100- 200 words on the following‚ describing them: • What is GSM? What is CDMA? • What is ARPU/ AMPU in the Telecom context? • What is CHURN? 2) Who are the top 5 Mobile
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History Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% owned subsidiary of Honda Motor Company Ltd. Japan and is the only Honda in Indian Two-wheeler industry. It started Indian operations in May‚ 2001 at IMT Manesar‚ Haryana and has acquired over 12 Million customers in its 12th year of successful operations. During FY 2012-13‚ HMSI achieved record breaking sales of 27.54 lac units. HMSI is recognized as the fastest growing 2 wheeler company in India and is currently the 2nd largest
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2/12/14 Print Career in sports: India Today Close Career in sports DEVIKA JEET | September 1‚ 2011 | 15:34 The India-Pakistan cricket match during the T20 world cup this year brought the country to a stand still. Work came to a halt and all people could talk about was the match. A few days later when the Indian team lifted the world cup‚ there was a sense of euphoria and victory in the nation. Celebrations went on for days and it felt like we had won a war. Such is the importance
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YR 12 ENGLISH – THE WHITE TIGER Close Textual Analysis The following questions will be completed for homework over the course of the next two weeks. You are to provide detailed answers to each of the questions‚ using full sentences and quotes where possible. Passage one – Due The First Night: pp. 16–18 This passage describes the death and funeral of Balram’s mother. It is one of the most dramatic moments in the novel and is described in a language that captures its terror and lasting significance
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