Integrated Marketing communication plan for Britannia India [pic] For year ending‚ Dec.2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit‚ which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate‚ and is currently profitable. Between 1998 and 2010‚ the company’s sales grew at a compound annual rate of 16% against
Premium Marketing Advertising Milk
-by Ashish Datta - 8 Ameya Gondhalekar – 14 Arshad Khan – 22 Bhushan Danani – 7 Manish Tripathi – Vinod Wiyyapu – 60 Project Guide : Prof. Clyde Luis [pic] New Product Development Taking into consideration ‚the fact that BodyZone Gym was already famous for its services in Mumbai‚ we decided that we decided to expand in the field of Health and Fitness itself. Hence‚ started the brainstorming for developing a new product. Idea Generation: In order to come up with various ideas
Premium Marketing New product development Revenue
AMN 401 IMC Strategy Assessment Table of Contents 1.0 Message Review 3 1.1 Current Message Strategy 3 1.2 Message Effectiveness Critique 3 1.3 Proposed Message Strategy Adjustment 4 2.0 Channel Review 4 2.1 Channel Integration Grid 4 2.2 Channel Effectiveness Critique 5 2.3 Proposed Channel Strategy Adjustments 6 3.0 Target Segmentation 6 3.1 Geographic Segmentation 6 3.2 Demographic Segmentation 7 3.3 Psychographic Segmentation 7 3.4 Behaviouristic
Premium Coca-Cola Soft drink
IMC and brand building In this essay‚ the integrated marketing communication is discussed. Integrated marketing communicated plays an important part in the brand building process. Brand is the central of the IMC. And an effective IMC can help the business build the positive brand image. After introduce the relationship between IMC and brand building process‚ Bee&Flower are the example of brand building using IMC and get the great process. The advertising‚ the international marketing‚ and the sales
Premium Marketing Brand
Marketing Communications Report and Critique Of Royal Castle Brand Management Research any firm local or foreign and present a report and critique of their marketing communications on Managing a Brand Your report and critique should be in between 800 and 1000 words. Paper topics: - An overview of the company. - Basic products and services offered - Report and critique of marketing communications utilized [pic] Table of Contents 1
Premium Marketing
IMC Evaluation of BMW Print-ad and Commercial In my IMC of a BMW Print-ad and commercial‚ I will be analyzing the message‚ communication strategy‚ and marketing strategy of the company and how the two ads are similar and different. The message section will be answering the question “what is communicated by BMW?”‚ while communication strategy and marketing strategy will be answering the “how” and “why” questions of the message. I will be writing about each ad separately and explaining
Premium BMW Automobile Luxury vehicle
It is very important be healthy and keep your body fit. Being healthy actually means a lot to me. I try my best to keep my body healthy. Not many people take their body seriously and they think it’s a joke. However‚ keeping your body healthy is very important. There are many ways that I keep my body healthy. One way I keep my body healthy is by eating healthy foods such as vegetables and fruits. Honestly I don’t always eat healthy foods; there are always times when I just eat junk food. I think
Premium Nutrition
popular gyms in the country. Fitness First is perhaps the most popular gym in the metro. Reason? They have so many branches‚ mostly in malls‚ making them the most accessible gym in the Philippines. First Impressions: Nice and plenty equipment The first thing that will catch your attention upon entering Fitness First (especially in their new branches) are their numerous‚ big‚ high-quality TechnoGym fitness equipment. If you ever had the chance to be toured by their staff inside the gym‚ you will
Premium Boxing Manny Pacquiao Bodybuilding
Behavioral Sequence Model 10 5.1 Target Audience 11 5.2 Segmentation Approach 12 6. Current Marketing Mix Analysis 13 7. Marketing Objectives 15 8. Communication Objectives 16 8.1 Hierarchy of Effects 16 9. Promotional Budget 18 10. IMC media plan (1st May 2010-30th November 2010) 19 10.1 Newspaper Advertisement 21 10.2 Television Commercial (TVC) 22 10.3 Radio Advertisement 23 10.4 Email Advertising 23 10.5 Mobile Phone Service (SMS) 24 10.6 Out-of-Home Advertising (OOH):
Premium Advertising
when many people have the same debate‚ do you shell out the money for a gym membership? or do you invest in a home gym? My goal today is to persuade you so when or if you do decide to start a fitness routine you will choose to or at least consider the benefits of purchasing a gym membership over investing in a home gym. I believe this can be done by examining what many people think are the benefits of investing in a home gym. Which are saving money‚ convenience‚ and not having to deal with other
Premium Health club Exercise Investment