INTRODUCTION Louis Vuitton has prided itself in its tradition and longstanding commitment to thousands of peoples lifestyles for over a century and a half. Right from its origins as a trunkmaker‚ Louis Vuitton has always been a trendsetter‚ progressively developing a range of luxury products consistent with the brand ’s values. This creativity entered an exciting new realm in 1998 when Mark Jacobs joined the firm as the Artistic Director. The French origin of Louis Vuitton swiftly became an international
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Abstract: Absolut Vodka is one of the best-selling imported vodkas in the U.S. In 2005‚ it was the third largest spirits brand in the world. Despite being one of the top brands‚ its market share fell‚ though the sales of imported vodkas in the US had risen. After Absolut vodka’s entry into the US in 1979‚ many vodka brands have been launched. Now‚ in 2006‚ the Absolut brand is starting to feel the pressure from competing brands such as Grey Goose‚ Smirnoff‚ Ketel One and Belvedere. The parent
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Summary of Individual Presentation IB091 袁齐琦 20090301258 Introduction: Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora provides a broad range of product categories including skincare‚ color‚ fragrance‚ body‚ smilecare‚ and haircare‚ in addition to Sephora’s own private label. It operates approximately 1‚300 stores in 27 countries worldwide. It has offline stores as well as a 24-hour online store. Sephora in China: 1. A brand new way
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Identify the IMC tool used‚ the rationale why & how the tools are being used. The structure of this section would be as below : * Type of IMC tool utilised (ie : Advertising; Sales Promotions; PR‚ etc) * Objectives‚ help identify the role of the IMC tool and purpose of using the selected tool * Tools/media used * Description on how the tools were being used and executed The Integrated Marketing Communication (IMC) is a strategy to brand communications where different channels
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KENDRIC EMBREE APRIL 10‚ 2015 MARKETING MANAGEMENT PROFESSOR SCOTT ECKERT Why are we developing a new IMC campaign? What is the problem? Dolce and Gabbana is a world wide international fashion design company whose unmistakable style combines strong innovation with Mediterranean origins. With stores across the nations and a very impressive consumer base‚ Dolce and Gabbana is a force within the fashion industry. Recently‚ the designers came under huge controversy from an interview which
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[pic] GOLD’S GYM – PROPOSED EXPANSION TO ASIA Table of contents Page 1. Background of the company _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 04 2. PESTLS analysis and SWOT/5 Forces Analysis _ _ _ _ _ _ _ _ _ _ 05 3. Factor score analysis _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 17 4. Analysis of the cultures _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18 5. Analysis of the market environment _ __ _ _ _ _ _ _ _ _ _ _ _ _ 21 6. Analysis
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Module 11 Checklist: 2 Lifetime Skills Projects (5% of Final Grade) Objectives: To research two lifetime individual sports or activities and break down the components of teaching and participating each sport or activity. Student To Do List Read the document "Module Checklist" (hint: you are here - it might be helpful to print this page!) To begin‚ you will need to select two (2) lifetime activities. You will need to select three (3) skills that you wish to learn and demonstrate for
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HOMEWORK 1 (Total Possible Points: 100) You MUST show your work! Problem 1: CVP analysis (30 points total) The owners of LA’s Gym currently are working on their operating plan for the coming year‚ and they have provided you with the following average membership and cost data for the previous year: Annual membership fee $500 per member Number of members 6‚000 Variable cost (supplies‚ instructors‚ etc.) $160 per member Fixed costs (equipment‚ salaries‚ etc.) $1‚224‚000 The owners
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If you plan on losing weight the right way‚ we have a few workout ideas for you. The following workouts will help you burn a lot of calories in short intervals‚ but they will also help you tone your skin and gain some lean muscles‚ so that you don’t end up with loose skin‚ cellulite and stretch marks. Needless to say‚ for the best results‚ the workouts should be paired with a healthy diet‚ and it wouldn’t hurt if you also did some toning massages from time to time. Without further ado‚ here are the
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help you stay focused on what you would like to achieve. This year I plan to join a gym‚ change my attitude‚ and find somebody that’s good for me. My first goal is to join a gym. The reason I would like to join a gym is so that I can get back in shape. I’m going to get back in shape. I am going to get back in shape by drinking flat tummy tea at least twice a day. The second thing i’m going to do to stay in shape is to go to the gym to exercise three times a week. Lastly‚ I will make sure to eat healthy
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