Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted | G2-SamsungGalaxyTab2-IMCPlan | Student name:
Premium Marketing Samsung Electronics Apple Inc.
Examination of IMC in B2B (1) Summarize this article: The focus of this article is IMC (integrated marketing communication)‚ which is a communication attempt that uses one consistent message to reach a diverse audience. This article also attempts to establish an understanding of IMC and its boundaries. Focus of IMC has mainly been seen in B2C markets but it is becoming visible that small B2B firms find this concept necessary for cost savings. A narrow perspective of IMC was defined by Phelps
Premium Marketing
PowerAde is a sports drink targeted at people with active lifestyles‚ and is designed to enhance performance. PowerAde is a good example of an IMC campaign‚ as it uses many different channels to communicate its brand‚ and it integrates these very effectively. PowerAde is a well established brand with a strong customer base. This is a testament to their successful IMC campaigns which incorporate TV media advertising ‚ endorsement strategies PR and social media. Discussion of PoweAde’s integrated marketing
Premium Brand Advertising Graphic design
Promotion…………………………………………….. 14 d. Personal Selling…………………………………………….. 14 e. Event Organization…..……………………………………... 15 f. Word of Mouth……………………………………………... 16 10. Effectiveness……………………………………………………. 17 11. Implementation………………………………………………….. 18 12. Evaluation of IMC plan…………………………………………. 19 13. References……………………………………………………….. 20 INTRODUCTION Banarasi sarees are sarees made in Varanasi‚ a city which is also called "Benares." These sarees are historically considered to be among the finest sarees in India and
Premium Marketing Graphic design Brand
MARKETING COMMUNICATION IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese
Premium Motorcycle Vietnam Honda
"Approximately 46% of the lakes in America are too polluted for fishing‚ aquatic life‚ or swimming." Pollution is a problem because it is affecting the nation‚ for the worse; and recycling is the best solution. At the rate the world is going‚ global warming‚ human health‚ food supply and rising seas will all be increased immensely. The world as it is‚ is already polluted to a point of no-return. We must do something about it Now. Major companies around the world such as General Electric‚ Coca-Cola
Free Pollution Environmentalism Global warming
In the routine given below you will complete two to four sets of each exercise. You will finish all sets for each given exercise before moving onto the next exercise. You must complete 8 – 10 reps (repetitions) for each exercise; this is the ideal amount of reps for muscle hypertrophy (tone). The reasons why we must complete this number of repetitions are: * Maximum growth can only be achieved by activating the full spectrum of muscle fibres‚ and a moderate rep scheme will accomplish this
Free Muscle Muscular system
the gym from one end to another just to finish my workout. * How about quick 30 minutes workout routine for busy folks? * I like working out with my friends‚ but aerobics is not for me. What other group activities are group for cardio? * Separate the people who want to gab from the people who want to pump. * It’s so confusing with all those machines and weights. You need novice section that’s not so intimidating. * It’s hard to work yourself in when you come across the gym. I would
Premium Exercise Strength training Physical exercise
Industry Background The automotive industry in Canada is currently the ninth largest auto producer in the world‚ and is the biggest contributor for Canada’s GDP. Over 550‚000 jobs in Canada are formed from the $19.4 billion dollar industry. Automotive vehicles are a necessary part of most individual’s lives‚ and are used for work or/and pleasure. Vehicle assemblers in Canada are highly competitive and account for 3.7% of the world total population. With roughly 68.6 million units and a surplus
Premium Automotive industry Audi
The Gym Fitness Centers 1. Company Description Since 1992‚ The Gym offers a wide range of team activities from basketball‚ volleyball and soccer from the very young players to adults. Our program caters to all different levels and competitive desires. The Gym is just not for team sports‚ we also cater to those looking for fitness programs from cardio to weightlifting. At The Gym you’ll find all of the latest cardio and strength training equipment along with a dynamic group exercise program
Premium SWOT analysis Exercise Strength training