Major findings ………………………………………………………………………………..p.6 b. Conclusions…………………………………………………………………………………...p.6 c. Recommendations…………………………………………………………………………….p.6 Problem definition a. Background to the problem………………………………………………………………...…p.7 b. Discussions with the decision makers & industry experts ……………………………….pp.7-8 c. Secondary data analysis ……………………………………………………………………...p.8 d. Qualitative research that was conducted……………………………………………………...p.8 e. Statement of the management-decision problem and
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Fusionex Design Challenge: Cyberview‚ Smart City e-VPS 1.0: An Android Application for Vehicle Parking Solution Prepared by : Lim Yeu Shian Supervisor : Assoc. Prof. Dr Abd Kadir Bin Mahamad 1. Abstract The aim of this project is developed e-VPS 1.0 that can be used to detect the availability of parking slots at the parking area located in front Block Q with name Fakulti Kejuruteraan Elektrik dan Elektronik (FKEE). In addition‚ through e-VPS 1.0‚ it can also help to identify whether a
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TVS Group Batch-B Group 9 This report contains a brief description of TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T
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Week Four: Case Assignment: Read the Case Study entitled‚ “Managing the Risks of Global Bribery in Business” on pages 583-593. Then‚ answer all three questions at the end of the case. 1) What are the differences between the provisions of the United States Foreign Corrupt Practice Act and the United Kingdom Bribery Act? The United Kingdom Bribery Act was passed on 8 April 2010 and became effective on 1 July 2011. Until recently‚ international anti-corruption enforcement has been largely dominated
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Introduction: 2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social
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E-commerce is one of the trending topics in today’s world‚ and in the Indian context‚ the e-commerce industry is led by the Indian giant – Flipkart. With brick and mortar stores and offline selling of products being touted as “old fashioned”‚ the online commercial players have been able to case a revolutionary change in the purchasing mindsets of customers by launching several innovative services such as same day delivery of products‚ attractive discounts and offers etc. The price benefit It is
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------------------- Brand Positioning Case Study* | The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However‚ not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.B2B International was commissioned by one of the UK’s largest universities to show how it could develop its brand to gain a sustainable
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Background Introduction This case is mainly talking about how Deloitte & Touche LLP allowed its former partner‚ Christopher E. Anderson continue to work at Deloitte under the period of suspension. Christopher E. Anderson is a certified public accountant who is licensed in Washington. He is a former partner and an agent of the Deloitte’s Chicago. Deloitte & Touche LLP is one of the largest four public accounting firms. It is organized as a limited liability partnership and its headquarters is located
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End Term Report - FLIPKART Sumeet Tayal‚ BM-B-115 Debroop Sengupta‚ BM-B-076 Nikhil pandey‚ BM-B-095 Husain Jafar‚ BM-B-081 INDEX S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30
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Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager
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