The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments‚ always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA‚ the largest cosmetics brand in the world‚ had successfully
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Once More to the Beach When I was younger‚ my family would often go on vacation to Navarre‚ Florida. If it was asked of me‚ I would not be able to pinpoint the city on a map‚ but I remember the exact layout of the area where we visited. We frequented the beach so often I can recall with certainty the salty smell in the air. Often when thinking of that town‚ I reminisce on the feeling of sand under my feet. In the essay “Once More to the Lake‚” E.B. White speaks nostalgically about previous experiences
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CHEMALITE‚ INC (B) Executive Summary: Bennett Alexander‚ a chemical engineer founded Chemalite‚ Inc. in late 1990. The company was set up to manufacture and sell the Chemalite. The projected financial statements for the year 1992 were made to study the performance of the company in March 1991. The balance sheet and income statement of current year and projected year were provided. | |December 31‚ 1991 (Actual) |December
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Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism
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Description___________________________________________ H&M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden‚ as Hennes and Mauritz (H&M)‚ it has expanded globally and found itself having gained a reputation as a major multinational clothes and cosmetics retailer. The business mainly operates in North America‚ Asia and Europe‚ with its headquarters in Stockholm‚ Sweden. It had over 2‚200 outlets around the world and a turnover of SEK 126‚966 million in 2010. (H&M‚ 2011e) The company
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Tea Industry: Tea industry is very attractive industry in our country. As we enter the first decade of the 21st century‚ there is more to the tea growing industry than a heritage we can be proud of. Our soils are being improved. Our plantations are producing higher yields of the finest quality teas. We are caring for our workforce‚ the descendants of the original tea planters and pluckers. Overall‚ the industry is flourishing as Bangladesh tea gains in prestige from season to season‚ auction to
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CASE STUDY 2 INTERACTIVE SESSION : TECHNOLOGY IS THE IPAD A DISRUPTIVE TECHNOLOGY ? 1. Evaluate the impact of the iPad using Porter’s competitive forces model. Traditional Competitor The traditional competitor for iPad are televisions‚ newspapers‚ books‚ music store and magazine. Supplier The iTunes music store changed the customer perception of album and music bundle. Now‚ customers have drastically reduced their consumption of album. Prefer to download one song at time. Customer
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Final Exam Charlotte Perkins Gilman and W.E.B. Du Bois both focus on the inequalities faced by certain individuals based on their social characteristics. For Gilman‚ she was concerned with the political and economic foundation in which gender inequality is built upon‚ the reinforcing of gender inequalities through different socialization patterns‚ and evolutionary benefits inherent in one’s gender classification (Edles and Appelrouth 2010:225). She took a Marxist approach toward explaining
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Summary: In “Here is New York”‚ an essay by E.B. White‚ in the first paragraph‚ White classifies the residents of New York in three different categories‚ In the next two paragraphs White goes on to explain in interesting details that the events that happened on September eleventh in New York were horrific‚ but because of the residents it stayed strong. All the residents may fall under a different categorization‚ but because of them‚ New York stayed strong. Paraphrase: In the first paragraph of White’s
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