A SUMMER INTERNSHIP REPORT ON „EFFECTIVE IMPLEMENTATION OF SDS‟ AND „SEAMLESS OPERATIONS OF CHANNEL FINANCE‟ SUBMITTED BY VIDYUT PERTI PGDM ROLL NO. 131 BIMTECH 09-11 UNDER THE GUIDANCE OF CORPORATE GUIDE ACADEMIC GUIDE Mr. ANIL SAYAL BRANCH CONTROLLER DELHI BRANCH NESTLE INDIA LTD. Dr. ANSHUL VERMA ASSOCIATE PROFESSOR FINANCE BIMTECH Birla Institute of Management Technology Summer Project Certificate This is to certify that Vidyut Perti‚ Roll No. 131 ‚ a student
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Finance (43%). HyundaiCard focused on its customer needs‚ developed new credit card products‚ and provided different online marketing campaigns. Its customer segmentation strategy focused on its customer needs: Lifestyle Influences à Activities. That why HyundaiCard formulated “Alphabet Marketing” named M‚ S‚ W‚ U‚ K and A‚ based on consumer lifestyle. The customized marketing approaches included “Alphabet Credit Cards” having unique and creative designs. HyundaiCard also diversified its product line
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Topic: Marketing Strategies for Sustainable CRM _____________________________________________________________________________ Abstruct: This paper explains how a CRM approach builds on a strategic vision that integrates people and processes with technology to maximize a firm’s investment. This paper describes how a company can manages their strategies to develop a sustainable CRM. Introduction Customer relationship management (CRM) has attracted the expanded attention of practitioners
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MARKETING STRATEGY MKT540 Marketing Strategy Assessment 2 Factors Impacting Strategy Executive Summary There are numerous factors that impact and inform the development of an organisation’s marketing strategy. For companies to succeed in the ever-evolving and turbulent marketplace of today‚ they must identify factors that influence and impact the direction of the industry and integrate them into the marketing strategy accordingly. This report looks at the ways in which corporate
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I. Introduction Strategies are very essential for every business organization in order to be successful. Often times‚ most companies view marketing trend to be one of the most important aspects in implementing their strategies since with an excellent marketing strategy‚ consumers are easily captured. Also‚ as strategic opportunities present themselves incessantly and which change as the years go by‚ a business organization may have more than one strategic opportunity at a time depending on its
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MARKETING REPORT F OR DRAGONAIR From: Cheung Kit Yan Ava (HIH0288)‚ Lam Tai Mo Moses (HIH0317)‚ Lo Man Yin May (HIH0397)‚ Ling Kwai Sum Samuel (HIH0295) & Lai Miu Chun Janny (HIH0252). Agenda of the report 1. 2. 3. 4. 5. 6. 7. 8. 9. Company’s background of Dragonair Description of the Market operates in Macro Environment Analysis Micro Environment Analysis Dragonair’s Market Segments Positioning of Dragonair Dragonair’s Marketing Mix for its target segments Recommendations for Dragonair’s Marketing
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Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years‚ distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker‚ 2002). Given that finally the source of the most important allowances is financial allowance‚ a holistic analytical structure that embraces this control and esteem is needed. This
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Social Media in Marketing Strategy Introduction The internet technologies have made dramatic impacts on the traditional marketing activities over the past decade. Especially‚ the boom of social media technologies such as Facebook‚ Twitter‚ blogs and so on in recent years‚ which are fundamentally revolutionizing the ways in which people socialise and exchange information on a daily basis. The YouTube video clip “Gangnam Style” by South Korean singer‚ Park Jae-sang (2012) generated millions of views
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A study on online marketing strategies used by new media entrepreneurs in India. S. Vivin Richard Ms.Sri Jothi M.Sc Electronic Media‚ Lecturer Department of Media Sciences Department of Media Sciences College of Engineering‚ College of Engineering Anna University‚ Guindy. Anna University‚ Chennai Abstract: This research investigates the characteristics of online marketing strategies used by new media Entrepreneurs. This research helps to understand the nature
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M&M’s History M&M’s has created a market share that has yet been unmatched by the competition. In 2004‚ M&M’s achieved an impressive $201 million in candy sales in the U.S. alone‚ making it the number one selling bagged or boxed chocolate candy in the country‚ beating out its nearest competitor‚ Hershey’s Kisses (Candy Industry). The success of M&M’s is due to many factors such as attractive and unique advertisements and promotions‚ customer participation and feedback defining the produced output
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