SWOT analysis The strengths and weaknesses of a SWOT analysis focus on the current market position of a business in relation to its: • Customers – is the business meeting the needs of its target markets • Competitors- is the business offering a better way of meeting customer needs compared with its competitors • Internal resources- is the business making effective use of its internal resources to meet customer needs and deal with competition The opportunities and threats
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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MANAGEMENT Paper – III Note : This paper contains seventy fifty (75) objective type questions of two (2) marks each. All questions are compulsory. 1. Hawthorne Experiment is related to the (A) Systems theory (B) Classical theory (C) Human relations theory (D) Scientific management theory 2. Cost incurred in the past and is not affected by a current decision is referred to as : (A) Sunk cost (B) Marginal cost (C) Incremental
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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came to shopping‚ if it was one of her favorite colors she was all for it. Emily‚ one of my MU friends says her style is simple but bright. She loves color in her wardrobe. The stores that she shops at are Forever 21‚ H&M‚ Old Navy‚ and Wet Seal. Her price range for clothing was $60‚ she had a set budget for her shopping so she that she was able to limit herself on the amount of money that she was willing to spend. Emily is tall so her favorite item to purchase is maxi dresses. Lauren
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drawer for your laundry‚ I would highly recommend that the finished laundry is neatly folded and put back in the hamper to make sure it is kept fresh. Laundry comes in all sorts of types‚ shapes‚ and color. Most people would agree that different clothing requires different methods of folding. First‚ to properly fold a shirt‚ both shoulders must be folded inwards then in half for suitable packing. Folding pants are much easier then folding shirts‚ due to the different type of shape‚ width‚ and length
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Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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Anthony Ramirez John Albert English 101 11 January 2016 Analysis of “Clothing the Young Female Body” Today’s cultural standards play a major role in how people see us‚ especially in young female teens. Two women‚ authors Pamela Abbott and Francesca Sapsford wrote‚ “Clothing the Young Female Body” and argue that the fashion industry and the media are imperative to how a young female chooses their clothes. Abbott and Sapsford Begin their argument by first giving reader’s examples of where young teens
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Political- Relates to changes in government influence and can have huge significance for companies. Changes in the priorities for public spending or the UK ’s relationships with other countries can open or close major markets. Political changes are closely tied up with legal changes. Laws are continually being updated in a wide range of areas‚ e.g. consumer protection legislation‚ environmental legislation‚ health & safety and employment law‚ etc. Employees should be notified of all legislation
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