"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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Chandler probably jumped right on that handshake thing. Right away‚ certainly. He even might have mentioned something about it to Weismann during their conversation. Probably something like OCD‚ suspected antisocial behaviour. Maybe the man even had mentioned his suspicion that Sebastien was either repressing or holding something back. Whatever it was‚ but it seemed to be one of Chandler’s concerns. So obvious‚ wasn’t it? Or maybe not. Things were not always what they seemed to be‚ some individuals
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In the story “The Red Room” written by H.G. Wells‚ the theme is fear‚ human fear‚ the people are scared because they are thinking they are scared by the “ghost” that is haunting them in that room. The three main areas where H.G. Wells shows there is a ghost haunting everybody is in the exposition‚ the climax‚ and the resolution. First‚ in the exposition it portrays a boy who thinks he is fearless. He is strong believer that ghosts do not exist and how he can spend a night in the Red Room. The Red
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H istory O f Pulse O xim etry Reno Reddick W hat is a Pulse O xim etry? ▪ Non-invasive method for monitoring a patient ’s O2 saturation ▪ Also measures the patient ’s heart rate ▪ instant results‚ rather than drawing blood from a patient and examining it in a lab. H ow is it used? ▪ a sensor is placed on a thin part of the patient ’s body – Fingertip – Earlobe Light of two wavelengths is passed through the patient to a photo detector changing absorbance at each of the wavelengths is measured
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Introduction What makes the ordinary person become a criminal? What is a Profiler? The answers to those questions are in the book ‘Profiler’ by David B H Kanner. David B H Kanner is an author of books such as ‘Welcome to Eden: A guide to offshore works’‚ ‘A guide to nonverbal interpersonal communication’‚ ‘Commands in Bridge’‚ ‘Commands in Defense’‚ Commands in Leading’‚ etc. Most of those books are in the psychology and science genre as they describe the psychological aspects of people’s actions
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H. Jackson Brown Jr. once said‚ “When you can’t change the direction of the wind‚ just adjust your sails.” I can relate to this quote in regards to overcoming problems in my early teenage years. I grew up with my mother‚ father‚ and two older sisters. My sisters are a few years older than I am. Growing up with two older sisters was a struggle but it was especially challenging because they had a gift for athletics and I did not. Both of my sisters were naturals when it came to sports. One
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to an exceptionally well known Bible passage. Most every Christian knows John 3:16‚ in which Christians read that God sent his one and only Son into the world to save it. However‚ if scholars consider more of the passage‚ they will note what Ronald H. Nash notes in his book "Is Jesus the Only Savior?" According to Nash‚ "In these words Jesus himself not only states that those who believe in him have eternal
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Managing Customers and Markets Topic: Sustainability of H&M in Competitive Apparel Market Name: ** Summary: With an ever-increasing numbers of competitors gaining traction globally and more big retailers stepping into the low-cost fast-fashion industry‚ H&M has encountered difficulties in prolonging its competitiveness to retain consumers and surviving in the keen global apparel market. However‚ H&M has set its insight in finding new ways to maintain industry leadership
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The concluding paragraphs of D. H. Lawrence’s “The Rocking-Horse Winner” (rpt. in Thomas R. Arp and Greg Johnson‚ Perrine’s Literature: Structure‚ Sound‚ and Sense‚ 11th ed.[Boston: Wadsworth‚ 2012] 311-324). Paul is a young boy who didn’t receive any love from his mother. The mother cares more about money‚ but she can’t manage it. He can feel everything that is wrong‚ and he wants to make it right. Paul is an emotional boy who wasn’t really loved by his mother; With his determination‚ he tries to
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In the “Liberation of the Environment” by Jesse H. Ausubel‚ he reduces that our environment can be freed by cultivating our current technology in a more efficient way. To transform the environment for the better we should be refining a highly efficient hydrogen economy‚ landless agriculture‚ as well as discovering more sustainable materials to be used industrially. These involve using more hydrogen & less carbon in energy systems‚ developing ways to maximize current land space so as not to completely
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