ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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1. The building blocks of competitive advantage include quality‚ customer responsiveness‚ innovation‚ and efficiency. Quality from a restaurant standpoint is getting what you pay for. To purchase an item such as wine from a restaurant that costs ninety-seven dollars per glass would have to be of good quality‚ as opposed to purchasing Boons Farm‚ and this costing you the same price. Quality is important in that if your company doesn’t posses good quality yet charges its customers for this inexistent
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effective production of the service(Stokes&Lomax‚ 2008). The process in H&M is from trend predetermination to selling in stores. In brief‚ designers carry out their work based on the forecasted data. Secondary‚ suppliers manufacture the clothes. Finally‚ the clothes could be sent to stores all around the world and customers buy the products. This process could be compleated within 20 days at the soonest. But the leadtime of H&M is usually 21 days. The information of selling of all stores will be gathered
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H&M Hennes & Mauritz AB SWOT Strength 1. They have 3‚132 stores in more than 54 markets worldwide 2. High market share (The world’s No. 2 fashion retailer) 3. Strong brand name 4. One of the world’s largest fashion retailers 5. H&M employs around 116‚000 employees in over 54 different countries worldwide. The average number of employees in the Group‚ converted into full-time positions‚ was 81‚ 099 (72‚276)‚ of which 6‚868 (6‚220) are employed in Sweden. 6. Experienced fashion design team ( H & M
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On the periodic table‚ the element calcium is located in group two. Group two is the alkaline earth metals‚ which means calcium is an alkaline earth metal. Also‚ on the periodic table it is located in period four. The block calcium is in is the s-block. The elements in the s-block are located in the first two periodic table groups. The electron shell structure for calcium are 2.8.8.2. For calcium‚ the CAS registry ID‚ which is a unique numerical identifier given to elements by the Chemical Abstracts
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4f and 5f block elements 1. Name the 4f – block elements and give their electronic configuration. Why are Sc‚ Y‚ and La included in the list of lanthanide elements 2. What is lanthanide contraction? How does it affect the chemical behavior of Zr/Hf‚ Hb/Ta‚ Mo/W ? 3. Contrast the electronic spectra of the lanthanide and transition metal ions. Why do the lanthanide ions give rise to very sharp bands in their electronic spectra and why are the magnetic properties of their complexes little affected by
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1. Was Japan an attractive market for Toys “R” Us? Do you think there were any cultural obstacles to product acceptance? Strong competitors? a. Japan was a very attractive market for Toys “R’ Us. While there are cultural differences between the United States and Japan‚ the United States and our products are generally accepted by the Japanese. The use of McDonalds in the transition into Japan also helped Toys “R” Us. Toys “R” Us faced a few competitors when they entered Japan‚ but there was no
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Of all your courses‚ activities‚ internships‚ and work experience‚ which one did you find most rewarding or personally satisfying? Explain why. The most rewarding work experience that I have had was to work as a volunteer for the International office at Northern Virginia Community College. Personally‚ I considered volunteering responsible work because it requires time effort and commitment. Working as a volunteer with the International Office was meaningful to me because I was able to assist so
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assist in future problems or tasks. Examples include: Here’s what I think you should do... Let me suggest... Here’s the best solution... Using logic‚ Lecturing‚ or Arguing While logic is an ideal tool in solving problems‚ when it is used to block communication it becomes a roadblock to effective leadership. It often makes the one with the problem feel inferior‚ or inadequate by sending messages of
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H&M Success H&M is a growing fashion retail clothing company‚ which operates on a wide scale across the globe‚ the brand offers its customers all the latest fashionable clothing and accessories based at reasonable and low prices which can be acknowledged from the companies motto ‘fashion and quality at the best price’. The company has appealed to European customers as it offers a range of products for everyone from the likes of high-end fashionable products to casual basics more or less for
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