INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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Chad Ogle MGMT 620 HBS Case 9 Starbucks: Delivering Customer Service History In 1971‚ Starbucks started as a small coffee shop which targeted a specialized market of coffee purists. Howard Schultz‚ who later owned the company and initiated the high growth period‚ joined Starbucks’ marketing team in 1982. Main concept of Schultz marketing strategy was too make Starbucks “America’s third place” considering home and work the two other places where Americans spend
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Shavandis McDonald Homework 1 Retail advertising & sales promotions Wake up call 1. What coffee brands would constitute Eight O’clock Coffee’s primary competition. Folgers‚ Maxwell House and Starbucks. 2. Would you characterize coffee consumption as a situation in which brand parity or brand loyalty exists? Why? I think coffee consumption is a situation in which brand loyalty exist‚ because unlike brand parity it’s not about the quality and equivalency of the brand image but the product keeping
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Issue In this assignment‚ we are asked to compute the WACC of Marriott Corporation and each of the company’s three divisions. Our approach is outlined in the next section. We made a series of assumptions regarding either the available data or the missing information. This has been explained below‚ in a separate section. Approach We applied the following formulae to calculate the WACC: Our assumptions are explained in the next section. The table below presents the approach for calculations
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ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past‚ the government’s regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012‚ the country had an installed cement capacity of around
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Janet Durgin Overview In 2005‚ Procter and Gamble completed the largest acquisition merger in its history – a $57 billion buyout of the Gillette Company. But analysts were concerned that Procter and Gamble had only succeeded in diluting its earnings-per-share and investors feared that the buyout of Gillette shares from stockholders was too generous in the midst of this acquisition. The larger question is whether or not Procter and Gamble made the right decision when choosing to take on such
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Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31‚ 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important--and always will be--to lure potential buyers with promotions. In fact‚ coming up with attractive promotions has become a bigger deal than ever. When done
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high‚ with high demands for quality and innovation among the high end companies and high marketing costs. Relative to other companies in the Outdoor Apparel Industry‚ Patagonia is performing extremely well. Across most key metrics (Exhibit 1 from case)‚ from Gross Profit Margin to Return on Equity‚ Patagonia outperforms its peers. Perhaps more impressively‚ Patagonia was able to achieve a high level of Net Income Growth (20.8%) while only achieving 1.6% 12-Month Revenue Growth. The driving strategy
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Holiday Car Sales Promotion The holiday season is not just a big time for retail stores‚ but also for car dealerships. During our research‚ we visited some car dealerships in the Hattiesburg area to compare holiday sales promotions. The dealerships we visited included Ford‚ Nissan‚ Suzuki‚ Toyota‚ Chevrolet‚ Pontiac‚ and Cadillac. One of our group members spoke with Mr. Wells at Courtesy Ford. He stated that they were not necessarily offering a holiday sale‚ but instead they were making price
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