[pic] TiVo Marketing Executive Summary The disappointing sales performance during the Christmas 1999 season ended up being a priceless lesson for TiVo’s marketing team: it was the catalyst that created the need for a TiVo’s new communications strategy. However‚ defining this new marketing campaign was challenging‚ especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign
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Segmentation‚ Targeting‚ and Positioning: P&G | | | Procter & Gamble‚ one of the world’s premier consumer goods companies. Some 99 percent of all U.S. households use at least one of P&G’s more than 300 brands‚ and the typical household regularly buys and uses from one to two dozen P&G brands. How many P&G products can you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The P&G
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Group 2 Section C 5th Oct 2010 Procter & Gamble Company Situation Analysis: P&G is strongly positioned Light-Duty liquid detergent(LDLs)category. The LDL market can be segments on the basis of 3 benefits performance‚ mildness and price sensitivity. P&G has 3 products: Joy (Performance‚12.1%)‚Ivory(Mildness‚15.5%)and Dawn(Performance‚14.1%). Wright is looking into the possibility of volume growth in terms of one of the three options: a)Introduction of a new brand (b)product improvement
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Activity 2: Case Study: Your task is to: Define the sales team goals for the next 12 months. Ensure that they are SMART. Define the KPI’s and standards for each goal. Define the timeframe for each goal. Select 1 goal and create an action plan which clearly documents how you will achieve this goal. Detail the methods/processes that you will engage in‚ the resources that you need and risks or constraints. The business’ strategic plan for the next twelve months is to; Increase turnover by 30%
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Case Questions 1.Evaluate the wisdom of Tambrands becoming part of Procter & Gamble. Tambrands becoming part of Procter & Gamble was a wise decision because Tambrands‚ being that is was a single-product company‚ would be risky to pursue in a global campaign and to build a global distribution network all at the same time. Tambrands could not continue to be profitable if it were to launch this global marketing program was alone. The decision to become apart of P&G benefited both sides by putting
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Harrah’s Entertainment – Think Piece Organizational Assessment: Harrah’s Entertainment is one of the largest casino based entertainment companies in the US. They have invested a heavy amount of 100 million $ in information technology and they have moved away from “product centered” to “customer centered”. They use a strategy of “Database Marketing” where they utilize their collected data to make business decisions regarding marketing. They have an extensive rewards program where regular customers
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Collaboration and Innovation at Procter & Gamble CASE STUDY 1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? i. Proctor and Gamble’s business strategy focuses on three main areas. This is to maintain the popular the popularity of its existing brands through advertising and marketing; the extension of its brand to related products by developing new products and the creation of new brands from scratch. To achieve
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Assignment 1: Procter & Gamble Company (A) Case Analysis (Submitted in fulfillment of the assignments for Marketing Management) Indian Institute of Foreign Trade‚ Delhi Table of Contents Assignment ..................................................................................4 Executive Summary .....................................................................4 2.Analysis ......................................................................................6 Recommendations ......
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CASE 3 Salesforce 1. How does Salesforce.com use cloud computing? Cloud computing refers to the use of different software applications over the Internet. Salesforce.com provides CRM and other software applications using the software-as-a-service business model over the Internet‚ which eliminates the need for companies to heavily invest in up-front hardware and software and reduces the time to implement new programs and maintain them. Subscribers to Salesforce.com only are required to
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3.2 BOGOF: In spite of the success of BOGOF promotions it has been heavily criticized in UK. Politicians are concerned about this form of promotion as they have the impression that this can lead to wastage‚ particularly in perishable food. Tesco‚ as a counter strategy presented different variation of the BOGOF to reduce the fear of wastage‚ this new version is called BOGOL (“buy on get one later”).Consumers can only pick up the second one after he might have finished using the first one. The Irish
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