American University In Cairo Marketing 302-Final Report Dr.Dina Bassiouni Omar Megawer Mohamed Degwy Kareem El-Toukhy Amr Emad Alaa Gamal Aly Sherif Table of content Executive summary…………………………………………………………….3 Company‚ Brand and product Overview…………………………………..….4-5 Micro-Environment..…………………………………………………………..6-7 Macro-Environment……………….…………………………………………....9-11 SWOT Analysis…………………………………………………………………12 Problem Identification……………………………………………………………13 Market Segmentation…………………………………………………………
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acknowledgements to the following people who helped me in my report:- • Mr Rajiv Banerjee • Mr Pratap Malick These are my managers who guided me through out my internship duration‚ teaching me all I needed to gain from a financial enterprise. They gave me various inputs regarding sales and other insurance plans‚ and also provided me with insights of how an insurance plan is designed for a customer. They read and reread my report to eradicate any discrepancies that I came up with
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Targeting the Global Youth A Report 10th January 2008 Table of Content 1. Introduction 2. Cross-border Segmentation 1 1 3. The Global Youth 2 3.1 Global Youth Culture 3.2 Youth as a global segment • • • Identification Accessibility Profitability 2 4 4 6 7 8 3.3 Problems of researching and defining 4. The Global Youth Market 4.1 Opportunities in terms of product and marketing strategy 4.2 Problems and limitations to market such a large segment 9 9 10 5. Company example: Red Bull
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project…………………………………………………3 Abstract. Introduction………………………………………………………………………………4 Marketing Concept. Marketing Strategies. Research Plan. Research instrument…………………………………………………………………5 Limitations of the Study. About Fun City………………………………………………………………………….6 POD. About Aladdin’s Fun House……………………………………………………….7 POP. Reasons and Discussion……………………………………………………………..8 Effective Marketing Management Strategy of Fun City…………8-15 Ineffective Marketing Management Strategy of Aladdin’s Fun House………..16-19 Interviews………………………………………………………………………………
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Foreign Country Report – CUBA Camila da Mata International Marketing Southern States University Cuba has been at an economic embargo imposed by the United States for decades. Although economic overture is still far from reality‚ companies interested in investing in the country might find revenue after all. The main areas of investment should be related to tourism‚ education and essential goods. Sustainable hospitality definitely gets government incentives‚ besides being a great idea of success
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Assessing Marketing Environment Individual Report Company: Sasa International Holdings Limited Topic: Discuss the environmental forces and their impact to this company So Yuen Ling Introduction Sa Sa International Holdings Limited is a leading cosmetics retailing group in Asia. Listed on The Stock Exchange of Hong Kong Limited in 1997 (Stock Code: 178). The company was founded by Ms. Eleanor Kwok and her husband Mr. Simon Kwok in 1978. Headquarter
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laminated wooden flooring and they want to us plan a marketing strategy for them. Our objective is to provide an effective marketing strategy‚ in the form of creating awareness of wooden flooring to mass market‚ to identify different and prospective customers‚ to identify there needs and wants and to provide such a marketing mix that will result in greater market share and maximum profits. This report provides the entire program for marketing laminated wooden flooring. For this purpose we have
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SITUATIONAL ANALYISIS MARKET SUMMARY Segmentation For our product we decided to survey the market and then carefully choose a level of segmentation. We choose segment marketing i.e. identify large groups within the market with similar characteristics and target either one or a few of them. This decision was based on the fact that although the market consisted of people with the same need i.e. to colour and shampoo their hair‚ but the market varied in other characteristics. The segments we choose
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KRAFT Group Report Report on the appropriateness of iD gum for teen market Chandra‚ Hafizhah Executive Summary The purpose of this report was to evaluate the appropriateness of the recently launched iD gum brand for its targeted market‚ teenagers and young adults. Research for this report included reviews of several marketing literature from journals and books‚ study of relevant psychological issues for the product and its target market‚ and several statistical data related to the target
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Entrepreneur Report Ben Cohen and Jerry Greenfield Ben Cohen and Jerry Greenfield are life-long friends and the cofounders of Ben & Jerry’s Homemade‚ Incorporated- a American ice cream company which manufactures ice cream‚ frozen yogurt‚ sorbet‚ and ice cream novelty products. They originally decided to go into the food business making bagels but found that the machines would be too expensive and settled on ice cream instead by taking a $5 course at Pennsylvania State University; an idea that
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