Business Research Methods Date: December 6th 2010 The Amazing Success of Haagen-Dazs in Shanghai Haagen-Dazs ice cream‚ why is it so popular among Chinese people? The main purpose of this research is to understand the reason of Haagen-Dazs being so famous and popular in China‚ Haagen-Dazs’s success comes from how they managed to sell the Ice cream to the Chinese consumers‚ the brand is not selling just ice cream they are also selling luxury and status. Some important elements for this research
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A Project Report On “TO STUDY OF EQUITY VALUATION ON INDIAN CEMENT INDUSTRY” Submitted To: Bhulabhai Vanmalibhai Patel Institute of Business Management‚ Computer & Information Technology‚ Gopal Vidyanagar. Submitted By: BHAVINI SHAH T.Y BBA- I 09 BBA 11 Acknowledgement I wish to express my sincere thanks to Dr. Poonam Mittal‚ Director of Bhulabhai Vanmalibhai Patel Institute of Business Management‚ Computer & Information Technology‚ Gopal Vidyanagar‚ Tarsadi‚ who gave me the chance
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A report on Sources of Brand Equity in Nation Branding: The Case of Bangladesh Sundarbans Sources of Brand Equity in Nation Branding Course Name: Product & Brand Management Course number: 411 Submitted to: Rafiuddin Ahmed Assistant Professor Department of Marketing University of Dhaka Submitted by: Brainstormers BBA‚ 16th batch‚ Section-B Department of Marketing University of Dhaka
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Introduction Evidence-based practice is an important step in the current health care evolution. Model guided practice change provides clinical effectiveness with the best available research information‚ which affect positive patient outcomes. “EBP is a problem-solving approach to clinical decision making that integrates the best evidence from well-designed studies with a clinician`s expertise along with the patient`s preference and values “ (Melnyk et al. 2012). This paper will discuss the
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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CUSTOMER PERCEPTION OF PRIVATE LABELS BRANDS VS NATIONAL BRANDS IN INDIAN RETAIL INDUSTRY 1. INTRODUCTION 1.1 INTRODUCTION TO INDIAN RETAIL INDUSTRY: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors‚ India retail industry is one of the fastest growing industries in India‚ especially over the last few years. Though initially‚ the retail industry in India was mostly unorganized‚ however with the change of tastes and preferences of
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QUADRANT TELEVENTURES LTD. EQUITY RESEARCH REPORT August 25‚ 2013 Results Review Quadrant Televentures Ltd. Share Data Market Cap Price BSE Sensex SELL The company provides landline‚ internet‚ leased line and mobile Reuters Bloomberg Avg. Volume (30 Days) 52-Week High/Low Shares Outstanding Rs 1‚52.45 cr. Rs. 2.47 18‚519.44 (+1.13%) QUAD.BO QDTV:IN 42‚985 Rs. 4.98/2.16 61.226 cr. telephony (GSM and CDMA) services in the Punjab telecom circle. It was formerly
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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Haagen-Dazs appeared in Britain and created something which had never existed before: a mass market for luxury ice cream. These days British consumers spend £130 million on luxury ice cream each year. "The Marketing Mix at Haagen Dazs" explores how Haagen-Dazs made themselves the market leader. It also compares and contrasts their marketing mix with Beechdean Dairies - a tiny UK ice-cream maker with big ambitions - it wants to be the Haagen-Dazs of Britain. The Competition Haagen-Dazs’ success
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Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food‚ apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private label category
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