Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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LN)] Includes Investment highlights‚ analyst opinion and investment recommendation supported by strategic analysis of VOD.L and the Telecommunications sector and a comprehensive valuation based on DCF‚ multiple and DDM analysis. September 6‚ 2010 [EQITY RESEARCH REPORT: VODAFONE. (VOD.L‚ VOD LN)] Equity Research Report NAME: Myles Carey CID: 00619732 TABLE OF CONTENTS Page 3: Investment Summary Pages 3-4: Investment Highlights Page 5: Business Summary Page 6: SWOT Analysis Page 7: Telecoms
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Educational Equity Having educational equity means understanding the changes that education has gone through‚ it means understanding what/ who impacts or changes education policies‚ being mindful of varying perspectives‚ and being fair to all students. We have to examine the achievement of students to understand true equity. Has achievement levels changed within the differing groups? According to Schrag (2004) the gaps in achievement‚ should start to close as the pressure on U. S. schools to achieve
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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Owner’s Equity Why is it important to keep paid-in capital separate from earned capital? Paid-in capital and earned capital are forms of capital that is shown in the shareholders’ part of the balance sheet. Paid-in capital is also known as the capital that is contributed and that are initially issued shares provided by the investors. Earned capital is the earnings that have accumulated since a company has stared. There are different aspects that require the separation of these two‚ some of which
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Customer Preference for Telecom Brands at Point of Purchase: A Comparative Analysis Submitted in partial fulfilment for the degree of Master of Business Administration Under the guidance of (May‚ 2009) [pic] Submitted by MBA (2nd Year) DEPARTMENT OF MANAGEMENT STUDIES INDIAN INSTITUTE OF TECHNOLOGY - DELHI NEW DELHI Certificate This is to certify that the major project titled ‘Customer Preference for Telecom Brands at Point of Purchase:
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EQUITY AND TRUSTS The statute does not forbid or destroy equitable assignments or impair their efficacy in the slightest degree." Per Lord Macnaghten in William Brandt’s & Sons & Co v Dunlop Rubber Co Ltd [1905] AC 454‚ 461 Discuss critically the above statement with regard to the Malaysian legal position. Before receiving his title deed‚ a person may obtain a loan from a financier by assigning the rights to the property to the financier. Similarly‚ a creditor may obtain a loan from a factor
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World Academy of Science‚ Engineering and Technology 69 2012 A Model of Market Segmentation for the Customers of Mellat Bank in Iran Nader Gharibnavaz‚ Hossein Yazdi Abstract—If organizations like Mellat Bank want to identify its customer market completely to reach its specified goals‚ it can segment the market to offer the product package to the right segment. Our objective is to offer a segmentation model for Iran banking market in Mellat bank view. The methodology of this project is combined
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from those in old-line manufacturing industries to those in high-tech ones or even service firms. Primary and Support Activities.In the value chain perspective‚ resources and capabilities are needed to perform the firm’s activities. While the RBV model helps to identify the integrated set of resources and capabilities that are the building blocks of core competencies‚ the value chain perspective helps managers to see how competitive advantage flows from the firm’s system of activities. In the value
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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