CPA Program—professional level Global Strategy and Leadership Product and market options: Ansoff product-market matrix Case scenarios 2014 Authors: Delyth Samuel and Samantha Winter (updated by Anne Gleeson) Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2014 The contents are for general information only. They are not intended as professional advice‚ for that you should consult a suitable qualified professional. CPA Australia
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Case 1: Opening case: Haier of China Moves Overseas to South Carolina 1. What are the various strategic‚ market‚ and economic motives for Haier of China to set up manufacturing operations in the United States Strategic * Shipping refrigerators from Asia could take up to 6 weeks. * Opening Haier’s American factory is as much as a cultural victory as a business one. * Target‚ Wal-Mart‚ Costco and Best Buy * Cultural organization * Discipline of Chinese * Strategic business unit
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Struggling to Make the Best Buy Analysis of the case- • User- Kade • Buyer- Ashey • Decision Maker- Ashley • Influencing Factors- Advice of Kade’s Friend ‚ Persuasion of Sales Person • Ashley’s dilemma in this case. Since her boyfriend had lost his MP3 player a month before his birthday the choice for the perfect gift for his birthday was clear.i.e.MP3 player so Ashley has decided to buy the MP3 player with an assumption that her boyfriend Kade will like it. The biggest dilemma of Ashley
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Explain how the ‘Ansoff matrix’ can be applied to help develop strategic marketing options for an enterprise. What other analytical tools and techniques can be employed to develop alternative marketing strategies? Table of contents 1. Introduction 2. The Ansoff Matrix 3. Market Penetration 4. Product Development 5. Market Development 6. Diversification 7. Limitations of the Ansoff matrix 8. Other analytical tools and techniques 9. Conclusion 10. References Introduction
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It has not been easy for Haier to build its billion business from a failing refrigerator factory in a Chinese port city. Haier made its first pot of gold dogmatically relying on higher- quality products and reliable service. The founder CEO of Haier Ruimin Zhang has a “three thirds” sale goal: one-third from goods produced and sold in China‚ one-third produced in China and sold overseas‚ and one-third produced and sold overseas. In order to achieve the ambition‚ Haier became one of the first Chinese
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Supply Chain Management Conference 2004 Haier Supply-chain Management Presented by: Liang Haishan‚ Vice President of Haier Group Logistics 1 Supply Chain Management Conference 2004 Haier Statistics Haier has experienced continuous turnover increase over the past 19 years after the establishment. Sales Ranking on Brand Basis (Source: Euromonitor) Logistics 2 Supply Chain Management Conference 2004 Background info of Haier Supply-chain Management Shortened product
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Managing Performance at HAIER Group F1 Nivedita Konduri (12133) Noel Joe Paul (12135) Shayak Gupta (12151) Tushar Nagalkar (12160) Vaibhav Jetwani (12161) PROBLEM IDENDIFICATION Is it feasible to implement and adopt the Haier’s performance management systems beyond China ? ENVIRONMENTAL ANALYSIS PESTC POLITICAL * In 1985‚ many local Chinese companies were bureaucratic and inefficient with respect to customer needs and quality control. * By 2006‚ HAIER become the sixth largest
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A REPORT ON ------------------------------------------------- “MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS‚ WASHING MACHINES AND AIR CONDITIONERS SEGMENT” SUBMITTED BY ROSHAN KUMAR CHOUBEY ENROLLMENT NO: 07BS3117 BATCH OF 2009 A REPORT ON ------------------------------------------------- “MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS‚ WASHING MACHINES AND AIR CONDITIONERS SEGMENT” By ROSHAN KUMAR CHOUBEY A Report Submitted In Partial Fulfillment Of The Requirements
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and Shared Knowledge‚ Industrial and Corporate Change‚ 2‚ p351-p386 Rob.R‚ and Zemsky.P‚ 2002‚ Social Capital‚ Corporate Culture‚ and Incentive Intensity‚ RAND Journal of Economics‚ 33‚ p243-p257 Ruimin.Z‚ 2007‚ Raising Haier‚ Harvard Business Review‚ Yi. J.J & Ye.S.X.‚ 2003‚ The Haier Way: the Making of a Chinese Business Leader and a Global Brand‚ London: Homa & Sekey Books
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Case Analysis Haier: Management Control on a Tactical Level john brown In the case of the Haier Group‚ we consider the issue of the corporation’s management control system and examine whether it is sufficient to complement the company’s globalization efforts. Background The Haier Group was founded in 1984 in Qingdao‚ China‚ but the corporation’s origin can be traced to the 1920s when a refrigerator factory was built to supply the Chinese market
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