SWOT Analysis of Haier American First time invested in America with the opening of a factory in South Carolina in 1999‚ Haier America is a consumer electronics and home appliances company‚ mainly focuses on white-goods business. Strengths Haier has the top market share in the world. It had surpassed rival Whirlpool as the world’s top refrigerator producer in terms of sales‚ according to Euromonitor. Globally high market share is beneficial for Haier to broaden its market in America
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rP os t HKU978 NIKHIL CELLY op yo HAIER IN INDIA: BUILDING PRESENCE IN A MASS MARKET BEYOND CHINA In a short 25 years‚ Haier Inc had emerged from being a small refrigerator factory in northeast China to becoming the world’s biggest appliance seller by retail volume. It had exported to developed markets in the 1990s‚ set up factories overseas and created a global retail chain that made it an unmatched success in China. This company that made its name by exporting refrigerators
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corporate culture Haier is not only a brand of greatest value in China‚ but also the forth manufacturer who produce white household electric appliances around the world. Haier from a small business who was at the verge of bankruptcy‚ grows into a prestigious business group whose products are sold across the world and employees from around the world. What made Haier break the situation and create much mpressve performance? What caused the thirty thousands employees of Haier who came from different
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Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises Xia Chan Postgraduate Student of Business English School of English for International Business Guangdong University of Foreign Studies‚ Guangzhou 510420‚ China E-mail: chanbao710@126.com Abstract This paper puts forward a complete and comprehensive SWOT development strategy model on the basis of the previous SWOT analysis model and the case study of Haier Group. After a general review of both SWOT and Haier‚ this paper focuses
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Executive Summary The strategic problem of Haier is inconsistency between its target - to become a leading U.S. appliance brand with not typical “made in China” reputation‚ and its actions that have developed perception of Haier as a brand of comparable or acceptable quality at low price: the U.S. market entry through a niche in a price-driven category by offering products with specific features‚ pricing its differentiated product in high-end segment lower than competitors do‚ communicating its
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Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The importance of market segmentation and the process that Haier Group may use to segment and target the market 9 5 An explanation of marketing theory supported by examples 11 5.1 Product
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Logistics Management in China: A Case Study of Haier Jason C.H. Chen School of Business Administration Gonzaga University Spokane‚ WA 99258‚ USA (509) 323-3421; chen@gonzaga.edu Binshan Lin* College of Business Administration Louisiana State University in Shreveport Shreveport‚ LA 71115. USA (318) 797-5025; blin@pilot.lsus.edu Lingli Li School of Business Administration Gonzaga University Spokane‚ WA 99258‚ USA lli@gonzaga.edu Patty S. Chen School of Business Administration
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（1：R&D department‚ Haier Group‚ Qingdao‚PRC‚ 266101） （2：Environmental Sci. & Eng. department‚ Tsinghua University‚ Beijing‚ 100084） yinff@haier.com / yinff3@sohu.com Ⅲ THE RECYCLING PROCESS AND PLANT Ⅰ THE STRATEGY OF HAIER On August 30‚ 2005‚ Haier was ranked Waste house appliances are in fact raw 1st of China’s Top 10 Global Brands by the materials in the wrong places. We aim to Financial Times. At the beginning of its reduce considerably the produced waste and foundation‚ Haier has managed to improve
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FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS SAMSUNG INDIA ELECTRONICS PVT LTD. REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS A report submitted in partial fulfillment of the requirements of MBA Program of Jaipuria Institute of Management TABLE OF CONTENTS Acknowledgement…………………………………………………………………………4
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own opinion from personal experience. However‚ before the discussion I will summarize the similarities and differences based on their type‚ audience‚ tone‚ structure‚ focus and the attitude to stereotypes. The final section will give an example of Haier‚ China. My aim is to eliminate people’s misunderstanding of stereotypes. There are two similarities according to the two articles. Firstly‚ both the two articles describe different reactions of people belonging to the same situation from different
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