Bibliography: Ansoff‚ I. 1984. Strategisen johtamisen käsikirja. Keuruu‚ Otava Fred‚ R.D Sjöholm‚ H. 2001. Teknologiastrategian laatiminen ammattikorkeakoulussa. Helsinki. Tekes. www.tekes.fi/fi/document/43369/amk_strategiaopas_pdf. 2.9.2013. Stuart Green & Susan
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Core competence (strengths and weakness) Introduction In order to anticipate changes in business‚ management should build an appropriate strategic plan. Focusing on a company’s core competencies establishes a unique integrated system that competitors cannot replicate. By the definition as Prahalad and Hamel (1990) stated‚ core competency is a collective knowledge about how to combine company’s diverse resources‚ technologies and know-how. As the foundation of competitive advantages for enterprise
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ASSESSMENT 2: Decision-making in a business scenario Introduction It is an analysis of case 3. Firstly Porter’ Generic Strategies will be used to confirm future strategy. Following this strategy and synergy effects‚ two criteria will be raised (including raising one framework which could be used to rate synergy effects). After rough screening‚ five force analysis will be made to test whether this cooperation would enhance any advantages. At last‚ two possible traps in process will be evaluated
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order to increase its sales. 4.To assess whether the effects of the measures that Proton has taken. 5.To analyse whether Proton has to move on to market-orientation method or not. Content Flow : Research Objectives 1.Proton marketing strategy (Ansoff Matrix) 2.Questionnaire ( Primary Research) 3.Factors of Proton business performance (Pest analysis) 4.Ratio Analysis (Secondary research) 5. Statistics on number of Proton and Toyota cars sold in 2012 6. Financial Accounts of Proton in 2012
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Strategic marketing management Company Information Carrefour Group‚ in the past 40 years have grown to turn out to be one of the world’s leading distribution groups. Carrefour began its journey in 1959 which was established in France by the Defforey families and Fournier. The name Carrefour came into existence as shops were located on thoroughfare‚ which literally means a place where it’s convenient to shop. Carrefour hypermarket was first opened outside France in Belgium and the first
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Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration‚ Product Development‚ Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: • Maintain or increase the market share of current products – this can be achieved
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Nigeria Allison‚ M. and J. Kaye‚ 2005. Strategic Planning for Non-profit Organizations. A Practical Guide and Work Book‚ Wiley Publishers. Ansoff‚ H.I.‚ 1991. Critique of Henry Mintzberg ’s. The design school: Reconsidering the basic premises of strategic management Ansoff‚ H.I.‚ D. Miller and P.H. Friesen‚ 2000. Strategy-making and the enviromnent: The third link. Ansoff‚ H.!.‚ C.C Miller and L.B. Cardinal‚ 2001. Strategic planning and firm performance: A synthesis of more than two decades of research
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.......page5 Measuring profitability and productivity……….page 6-11 Non financial performance measures……………..page 12 Marketing function Porters Five Forces Model………………………...page13 Boston Consulting Group (BCG) portfolio matrix…page 13-14 Ansoff growth vector matrix ……………………...page15 Conclusion…………………………………..page17 References..............................................................page18 Executive summary This advice (write-up) has dealt with two organizational functions namely
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BUSINESS STRATEGIES FOR MARKS AND SPENCER It is the world of huge competition where business needs to survive and exist. Actually Marks & Spencer lies within top 10. It is UK’s premier clothing‚ food‚ financial services retailer having the position of top 6. In recent years‚ retailers have been confronted with intense competition from their counterparts and‚ a few of them have somehow lost momentum. Marks & Spencer’s market share has dropped in 2004 to 11%‚ from 0.2% (Annual Report 2004). Mostly
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Five Ps for strategy Henry Mintzberg (1996) * Mintzberg‚ H. (1996) ’Five Ps for Strategy1 in Mintzberg‚ H. and Quinn‚ J. B. (1996) The Strategy Process‚ London‚ Prentice Hall. Originally published in extended form in California Management Review (Fall 1987). * Human nature insists on a definition for every concept. * Strategy has long been used implicitly in different ways even if it has traditionally been defined in only one. * Explicit recognition of multiple definitions can
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