5) ENVIRONMENTAL: 2.1.6) LEGAL: 2.2) PORTER’S FIVE FORCES ANALYSIS 2.2.1) POTENTIAL ENTRANTS: 2.2.2) SUBSTITUTES: 2.2.3) SUPPLIERS: 2.2.4) BUYERS: 2.2.5) COMPETITIVE RIVALRY: 3) MAINTAINING LEADERSHIP 4) FUTURE IMPLICATIONS FOR TUI: 5.4) ANSOFF MATRIX 6) CONCLUSION 7) REFERENCE 8) APPENDICES 1) INTRODUCTION TUI AG established in 1997‚ is the undisputed leader in the European tourism TUI AG established in 1997‚ is the undisputed leader in the European tourism industry. They
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Marks & Spencer Resources‚ Capabilities & Competitive Advantage Compiled for Paull Robathan. Author: Kerry Sheehan Monday‚ 02 February 2004 1EXECUTIVE SUMMARY In the period up until the mid 1990’s M&S had a market leading share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and create competitive advantage by: *Empowering suppliers/manufacturers with design responsibility *Closely managing supplier relationships
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g. Govt. act and approval. 4. Analysis and decision tree……………………………………… 10 h. Financial analysis iii. Decision Tree i. Non-financial analysis iv. Force field analysis 11 v. Ansoff Matrix 12 5. Conclusion and Recommendation........................ 13 6. SWOT Analysis................................................................ 14 7. Bibliography .................................................
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qualitative and quantitative factors were conducted. The primary data was obtained through interviewing the Manager of Pizza Hut in Baroda’s present outlet. Additionally‚ questionnaires were distributed among the other. Business techniques such as the ansoff matrix‚ cost analysis‚ pest-g analysis‚ swot analysis‚ and investment appraisal were conducted and implemented in order to collect the data. This essay recommends that Pizza Hut should open a new outlet as a means of augmenting domestic sales. The
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business might have financial problems and would need survival strategies to set a target for the business‚ once the business know they are stable‚ the can move onto growth strategies this will help them set growth target by expand their business. Ansoff `s matrix Ansoff’s matrix is a planning tool which helps the business know their product and marketing growth strategy. This also helps businesses know their growth depending on the new or existing product in a new market. This gives the business
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UNIT 3: Introduction to marketing To: Kelly Griffin‚ Marketing manager From: Jubrile Belo-osagie Date: Monday 22nd September 2014 Ref: JBO 1.0 Terms of reference In this report I have been made to discuss how marketing techniques are used to sell a certain product in their organisation. The business which I chose was Nike as I believe they would demonstrate good quality in their products. One aspect I will focus on is their footwear as they are commonly used by their target market. In addition‚ I
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Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor’s Associates‚ Inc. (DAI). The company has over 28‚400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34‚000 sites) and McDonalds
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Bibliography: Hooley‚ G. And Saunders‚ J.‚ 2008‚ “ Marketing strategy and competitive positioning” Pearson education‚ Selzick‚ P Chandler‚ A.D.‚ 1962‚ “ Strategy and structure: chapters in the history of the American industry enterprise”‚ MIT press Ansoff‚ H Porter‚ M.‚ 1980‚ “competitive advantage: creating and sustaining superior performance”‚ free press. Jelenc‚ L.‚ 2007‚ “ Testing validy and reliability of classical and contemporary school of strategic management”‚ inrernational journal of education
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The Association of Business Executives QCF Marketing Policy‚ Planning and Communication 1 December 2011‚ Afternoon 1. 2. Time allowed: 3 hours. 5MPPC1211 Read the instructions at the top of each section carefully. The number of questions you have to answer is marked clearly at the top of each section. Do not answer more questions than instructed. The number of marks per question may vary. Marks for subdivisions of questions and the total marks for each question are shown in brackets after
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1.0 Executive Summary This report examines the marketing strategies of Tesco‚ the market leader in the retail grocery industry in the UK. Analysis has shown that in this oligopolistic market‚ Tesco is following different marketing strategies to remain market leader. Tesco has been doing extremely well in focusing on different marketing strategies by constantly sticking to its principles “very little helps”. Subsequently the report highlights the different marketing strategies adopted by Tesco
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