Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
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Case 1: Opening case: Haier of China Moves Overseas to South Carolina 1. What are the various strategic‚ market‚ and economic motives for Haier of China to set up manufacturing operations in the United States Strategic * Shipping refrigerators from Asia could take up to 6 weeks. * Opening Haier’s American factory is as much as a cultural victory as a business one. * Target‚ Wal-Mart‚ Costco and Best Buy * Cultural organization * Discipline of Chinese * Strategic business unit
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Struggling to Make the Best Buy Analysis of the case- • User- Kade • Buyer- Ashey • Decision Maker- Ashley • Influencing Factors- Advice of Kade’s Friend ‚ Persuasion of Sales Person • Ashley’s dilemma in this case. Since her boyfriend had lost his MP3 player a month before his birthday the choice for the perfect gift for his birthday was clear.i.e.MP3 player so Ashley has decided to buy the MP3 player with an assumption that her boyfriend Kade will like it. The biggest dilemma of Ashley
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Revista Produção Online v.10‚ n.4‚ dez. 2010 ISSN: 1676 - 1901 www.producaoonline.org.br ---------------------------------------- LINKING PARETO ANALYSIS WITH BCG MATRIX TO DEFINING OF PRODUCT STRATEGIES IN TWO FAST FOOD STORES Sebastião Décio Coimbra de Souza Pablo Escáfura Matos Lobo Carlos Henrique Poppe Manhães Abstract The management models and product strategies compatible with the standard of current competition in certain markets are factors that affect the competitive
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RELIANCE COMMUNICATION-STRATEGIES * Reliance Communications Signs Strategic Alliance with GetJar (Apr 2010) Reliance Communications (BSE:RCOM)‚ India’s largest and only telecom operator offering nationwide CDMA and GSM mobile services‚ and GetJar‚ the world’s second largest app store announced today a strategic alliance between the two companies. According to this alliance‚ GetJar will offer Reliance Communications its extensive catalog of over 65‚000 free mobile applications.
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"In 1897‚ Felix Hoffmann created a new industry. He found a way of adding a cluster of two extra carbon and five extra hydrogen atoms to a substance extracted from willow bark. The result is known to chemists as acetylsalicylic acid. To everyone else it is known as aspirin. It turned Bayer‚ the dye-maker Hoffmann worked for‚ into the world’s first modern drug company." Geoffrey Carr‚ The Alchemists‚ The Economist - Feb 19th 1998 Today’s Pharmaceutical Industry is characterized by several important
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competitive advantage for one low cost of labor. Emerging multinationals from emerging countries are now in battle to compete with the dominant groups of global capitalism from the U.S.‚ Europe or Japan. The strategy consulting firm Boston Consulting Group (BCG) has released Tuesday‚ Dec. 4‚ the list of 100 "new global challengers’ business often overlooked with the potential to dominate the next century. China‚ India and Brazil provide the bulk of the quota: 41 Chinese companies‚ 20 Indian and 13 Brazilian
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Available on the iPad THE 50 MOST INNOVATIVE COMPANIES April 15‚ 2010‚ 5:00PM EST The 50 Most Innovative Companies For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005‚ the majority of corporations in the Top 25 are based outside the U.S. The reason: the new global leaders coming out of Asia By Michael Arndt and Bruce Einhorn In the past decade‚ as the U.S. was losing an estimated 2.4 million factory jobs to China‚ the Economic Policy Institute
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It has not been easy for Haier to build its billion business from a failing refrigerator factory in a Chinese port city. Haier made its first pot of gold dogmatically relying on higher- quality products and reliable service. The founder CEO of Haier Ruimin Zhang has a “three thirds” sale goal: one-third from goods produced and sold in China‚ one-third produced in China and sold overseas‚ and one-third produced and sold overseas. In order to achieve the ambition‚ Haier became one of the first Chinese
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Supply Chain Management Conference 2004 Haier Supply-chain Management Presented by: Liang Haishan‚ Vice President of Haier Group Logistics 1 Supply Chain Management Conference 2004 Haier Statistics Haier has experienced continuous turnover increase over the past 19 years after the establishment. Sales Ranking on Brand Basis (Source: Euromonitor) Logistics 2 Supply Chain Management Conference 2004 Background info of Haier Supply-chain Management Shortened product
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