Managing Performance at HAIER Group F1 Nivedita Konduri (12133) Noel Joe Paul (12135) Shayak Gupta (12151) Tushar Nagalkar (12160) Vaibhav Jetwani (12161) PROBLEM IDENDIFICATION Is it feasible to implement and adopt the Haier’s performance management systems beyond China ? ENVIRONMENTAL ANALYSIS PESTC POLITICAL * In 1985‚ many local Chinese companies were bureaucratic and inefficient with respect to customer needs and quality control. * By 2006‚ HAIER become the sixth largest
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A REPORT ON ------------------------------------------------- “MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS‚ WASHING MACHINES AND AIR CONDITIONERS SEGMENT” SUBMITTED BY ROSHAN KUMAR CHOUBEY ENROLLMENT NO: 07BS3117 BATCH OF 2009 A REPORT ON ------------------------------------------------- “MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS‚ WASHING MACHINES AND AIR CONDITIONERS SEGMENT” By ROSHAN KUMAR CHOUBEY A Report Submitted In Partial Fulfillment Of The Requirements
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and Shared Knowledge‚ Industrial and Corporate Change‚ 2‚ p351-p386 Rob.R‚ and Zemsky.P‚ 2002‚ Social Capital‚ Corporate Culture‚ and Incentive Intensity‚ RAND Journal of Economics‚ 33‚ p243-p257 Ruimin.Z‚ 2007‚ Raising Haier‚ Harvard Business Review‚ Yi. J.J & Ye.S.X.‚ 2003‚ The Haier Way: the Making of a Chinese Business Leader and a Global Brand‚ London: Homa & Sekey Books
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Case Analysis Haier: Management Control on a Tactical Level john brown In the case of the Haier Group‚ we consider the issue of the corporation’s management control system and examine whether it is sufficient to complement the company’s globalization efforts. Background The Haier Group was founded in 1984 in Qingdao‚ China‚ but the corporation’s origin can be traced to the 1920s when a refrigerator factory was built to supply the Chinese market
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SWOT Analysis of Haier American First time invested in America with the opening of a factory in South Carolina in 1999‚ Haier America is a consumer electronics and home appliances company‚ mainly focuses on white-goods business. Strengths Haier has the top market share in the world. It had surpassed rival Whirlpool as the world’s top refrigerator producer in terms of sales‚ according to Euromonitor. Globally high market share is beneficial for Haier to broaden its market in America
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rP os t HKU978 NIKHIL CELLY op yo HAIER IN INDIA: BUILDING PRESENCE IN A MASS MARKET BEYOND CHINA In a short 25 years‚ Haier Inc had emerged from being a small refrigerator factory in northeast China to becoming the world’s biggest appliance seller by retail volume. It had exported to developed markets in the 1990s‚ set up factories overseas and created a global retail chain that made it an unmatched success in China. This company that made its name by exporting refrigerators
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corporate culture Haier is not only a brand of greatest value in China‚ but also the forth manufacturer who produce white household electric appliances around the world. Haier from a small business who was at the verge of bankruptcy‚ grows into a prestigious business group whose products are sold across the world and employees from around the world. What made Haier break the situation and create much mpressve performance? What caused the thirty thousands employees of Haier who came from different
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Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises Xia Chan Postgraduate Student of Business English School of English for International Business Guangdong University of Foreign Studies‚ Guangzhou 510420‚ China E-mail: chanbao710@126.com Abstract This paper puts forward a complete and comprehensive SWOT development strategy model on the basis of the previous SWOT analysis model and the case study of Haier Group. After a general review of both SWOT and Haier‚ this paper focuses
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Executive Summary The strategic problem of Haier is inconsistency between its target - to become a leading U.S. appliance brand with not typical “made in China” reputation‚ and its actions that have developed perception of Haier as a brand of comparable or acceptable quality at low price: the U.S. market entry through a niche in a price-driven category by offering products with specific features‚ pricing its differentiated product in high-end segment lower than competitors do‚ communicating its
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Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The importance of market segmentation and the process that Haier Group may use to segment and target the market 9 5 An explanation of marketing theory supported by examples 11 5.1 Product
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