Abstract Haier makes‚ designs and sells home appliances such like washing machines‚ air conditioners and refrigerators around the world. Haier founded in China in the mid of 1980s by Zhang Ruimin‚ and it has become one of the country’s leading brands today. In 2006 Haier was ranked as the world’s sixth largest maker of large kitchen appliances with a 4% global market share. In this paper‚ it is going to analysis Haier’s performance management‚ why Haier is so successful and challenges that Haier will
Premium Culture Haier Management
OP321 Assignment: Week#11 Haier case study Date: Nov7‚2014 1. What was their competitive strategy& order winner? Product innovation is Haier’s competitive advantage‚ which combined with supply chain innovation. Based on different customer’s lifestyle‚ Haier focus on product differentiation‚ which produced hundreds of unique products across Haier’s strategic model with low-end‚ value‚ and high-end brands. Such competitive advantage is created by supply chain innovation. Haier cooperate with suppliers
Premium Supply chain management Management Supply chain
History The Haier Group was founded in 1984 as a Chinese government-owned business that produced mainly household refrigerators. Encouraged by the government‚ Haier set their sites on becoming an international brand. Haier’s executives believed that the strong brand recognition that was created domestically could be extending into the Western market by creating and introducing products for the niche consumers and then expand into larger markets. “Globally‚ Haier had gained first place in the
Premium Home appliance Refrigerator Consumer electronics
Ltd. and Rave Entertainment Pvt. Ltd.‚ besides Group’s real estate ventures at Kanpur‚ Lucknow‚ Dehradun & Ahmedabad. cello Cello Writing Instruments The makers of India’s favourite Cello pens‚ are a part of Rs.1000 crore (US$ 250mn.) Cello Group. Lauded as one of the world’s best and India’s largest pen manufacturer’s and well known for its dynamism and spirit of innovation. Cello ceaselessly endeavours to bring in the newest and the best of technology to set new benchmarks in quality and
Premium Pen
Haier Haier is a very successful white good company in China. The company turned the disadvantages and then became the Number one brand in China. Haier played first mover in the Chinese market‚ and played Niche in the international market(Appendix 1). In the Chinese market‚ Haier differentiate themselves by increasing the price and producing great quality products for their customers. When the company started to garneted revenues from the refrigerator product‚ company began to produce more product
Premium Good Customer Customer service
The Haier Group I. INTRODUCTION A. EXECUTIVE SUMMARY 1. This case analysis studies the globalization projects of one of the most successful companies in China‚ Haier‚ and a small appliance company. The case analysis focuses on Haier’s plans in the U.S. market to establish itself as a major brand. The case also gives information about the competition in the U.S. consumer appliance market and its structure‚ and the strategies adopted by Haier to overcome the obstacles. The problems faced
Premium Haier Major appliance Brand
Strengths‚ Weaknesses‚ Opportunities‚ Threats: The SWOT Analysis March 20‚ 2012 When you are making an equity investment decision‚ the first place you often turn to is the numbers: how successful has this company been financially? How many shares of stock does it have outstanding? What is the company spending its money on and how much cash does it have on hand? “Having that SWOT analysis is pretty essential in some cases to make sure you don’t miss something about a company.” Sometimes that
Premium Stock market Financial services Apple Inc.
HAIER : Taking a Chinese Company Global Overview: Haier Group found in 1984 was a failing refrigerator company when Director Zhang came into force.At that time he did what he will be doing best in the coming years and signed a licensing agreement with German refrigerator company Liebherr. In 1986‚ Haier reached a profit of 1 Mio RMB. Altough there was a huge market demand‚ the company resisted mass production and continued to focus on quality and brand-building instead.The company’s target was
Premium Haier Economic growth
Haier appliances group enters New Zealand market: analysis of its strategy’s suitability with resource based view and SWOT Ma Jinxiao SUN:109028310 News story summary Haier is a Chinese electronical appliances producer and it decided to take a 20 per cent stake in Fisher & Paykel Appliances Company (F&P) which is a New Zealand company. According to their agreement‚ besides the stake‚ Haier will also take two seats on F&P’s board and also they will cooperate in various business functions‚ including
Premium Strategic management Marketing
businesses. Unorganized retailing‚ on the other hand‚ refers to the traditional formats of low-cost retailing for example‚ the local kirana shops‚ owner manned general stores‚ paan shops‚ convenience shop‚ hand cart and pavement vendors‚ etc. Opportunity: * India is among 10 largest retail markets in the world. * Urbanization * Location advantage. * Falling real estate cost * E-retailing * Changing consumer habits and lifestyles. * The retail sector in India is worth
Premium