Research A phase change is when a substance changes from one state of matter to another. In my experiment I will be freezing water that will turn into ice and see what chemical reaction does different types of salt have on the ice. Salt melts ice mainly because adding salt lowers the freezing point of the water. Pure water freezes at 32°F (0°C). Water with salt (or any other substance in it) will freeze at some lower temperature. The normal freezing point of water is 0 degrees Celsius‚ so if the
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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Our home state of Rhode Island‚ “The Ocean State”‚ will become the “Under-Ocean State” if we cannot stop global warming‚ according to a Providence Journal article. Sea levels will rise an average of three to six meters by 2100. Studies show that 839 square kilometers of the New England coastline will be submerged. Biodiesel is a renewable fuel produced from vegetable oils. Most biodiesel is made either from crops‚ recycled cooking oil‚ or animal fats. Among them‚ recycled cooking oil is the most
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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Introduction Financial market is a significant factor in economy development. Through financial market‚ people are able to transfer their surplus funds to those who have shortage which enhance efficiency. China’s financial market started relatively late compared with developed countries. After the economy reform in 1978‚ China’s step by step build up its own financial system. With the continuous improvement of the financial markets‚ people are started to question about whether China’s financial
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Chinese Traditions Values for one society may seem strange to another society‚ but nonetheless‚ they are important to that society. For instance‚ the painful and debilitating Chinese tradition of foot binding‚ as bizarre as it may seem to our culture‚ to the Chinese people‚ it was the esoteric essence of pure beauty and signified status within the family structure‚ allowing young women with lotus feet better opportunities for marriage with well-to-do families. Traditional Chinese courtyard life
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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Adeline’s character: In Chinese Cinderella‚ there are many instances whereby we can observe positive characteristic of Adeline. Firstly‚ Adeline is accepting of her situation and is very forgiving. On the first day of school‚ there was no one taking her to school and after school‚ “nobody was coming to pick her up”. However‚ she does not blame her father for failing to pick her up from school. Not only she is accepting to her situation‚ she is also very independent. She did not ask for help but
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