Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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Victor Taft Chapter summary # 1 (Gender inequality) What is gender? Gender is the personal traits and life chances that a society links to being female or male. But gender is more than that it something that in most parts of the world defines you before you can even define yourself. Gender is sometimes confused with sex‚ but sex is just a biological thing while gender is something that society defines and only humans posses. There is something called gender stratification that is the unequal
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How to make Chinese dumplings Dumplings‚ also call JiaoZi in Chinese‚ are a very traditional Chinese food‚ and it is essential during the holiday in China. In Northern China‚ people eat dumplings as their daily food‚ not only during the holiday. Dumplings have a very long history. As the spring festival mark the start of a new year in Chinese calendar‚ people eat dumplings to connote their wishes to family for the following year. The Chinese dumplings are consists of two parts‚ the fillings mixture
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Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers This article briefly states the idea of brand internationalization. Whether brands should localize themselves based on the tastes of the market or they should keep their identity intact. The author‚ Craig Briggs states that certain risk is involved when a global company tries and changes too much as per the local tastes. The articles also stresses on instances from the past on Global companies like Starbucks
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How to succeed at becoming a Chinese lawyer Almost everyone has seen such a scene in movies or TV shows that a criminal lawyer has a tongue in his head in court‚ and most of the people adore the lawyers and wish to be one of them. In fact‚ I am a Chinese lawyer‚ and it takes me approximately six years to be so. In general‚ there are three steps for us to follow to become a Chinese lawyer. I would like to share my experience in becoming a Chinese lawyer with you‚ the readers who are interested
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Introduction: definition of household Despite‚ very often‚ marketers plan strategies focused on individual purchasing decision‚ most consumptions are thought and made within the household circle. But‚ what is a household? There are several definitions about this social group. One of the most used is U.S. Census Bureau’s definition “Every occupied housing unit in the nation comprises one household”. Hence U.S Census bases its idea of household on residential unit rather than on affections or
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Claire Carlson English 3H February 7‚ 2013 Period 1 Spring Essay: Turn of the Screw Page I: The Governess and Miles Page II: The Governess and Mrs. Grose Page III: Corruption of Innocence Henry James’s Turn of the Screw is the eerie tale of a governess sent to care for two mischievous young children‚ Flora and Miles. Many people mistake it for a ghost story‚ but the story actually focuses more on the governess’s relationship with the children. Her thirst for acceptance gradually grows
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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It’s a wonderful life. Or is it? While today’s luxuries have been welcomed by the masses‚ they have also been accused of turning us into passive‚ lethargic couch potatoes. As a reformed couch potato myself‚ I know how easy it can be to slip into an inactive lifestyle. I also know how sluggish and apathetic such a lifestyle can make me feel. Today I want to urge you to move off that couch and get your body moving. I want to persuade you to start walking. Body Need I. Americans lead a sedentary
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Solar System For Households As the development of technology is flourishing‚ fossil fuels are unceasingly depleted for enormous generation of energy. With limited resources‚ alternative forms of renewable energy are emerging. Among them‚ solar power has been growing at a blistering pace in recent years. It sparks controversy among different parties. Some people applaud this method saying it is more environmentally friendly; while some others express resentment on the astronomical cost of building
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