7 1.2 Mission Statement: 7 1.3 Core Values of Haier: 7 1.3 (a) Think What Consumers Think 7 1.3 (b) Enterprising and Innovative 7 1.3 (c) Win-Win Culture 7 1.4 SWOT Analysis 8 2. HISTORICAL PERSPECTIVE 9 2.1 Parent Company History: 9 2.1 (a) Rebuilding a Refrigerator Plant in the 1980s: 10 2.1(b) National Brand Leader in the 1990s: 11 2.1(c) Diversification in the 1990s: 13 2.1(d) Global Brand in the New Century: 14 2.2 History of Haier Pakistan: 15 3-STRATEGIC ANALYSIS OF CURRENT CORPORATE
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QUESTION 1 Why was Haier so successful in China? ANSWER Haier Group became the business leader in appliance manufacturer business in China by the end of December 2004. The fact that it was the second largest manufacturer of refrigerators globally was evidence of its outstanding growth. Haier strictly abided by its objectives in a very focussed way and worked hard towards achieving success. The following are the reasons for Haier’s sucees story in China: • Commitment to Quality: Haier stressed on greater
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Qingdao Haier‚ Ltd.: Considering the Maytag Acquisition Executive Summary Situation Executives at Chinese home appliance manufacturer Qingdao Haier‚ Ltd. (Haier) have just learned that Ripplewood Holdings placed a bid to purchase Maytag Corporation for $1.13 billion or $14/share. Maytag Corporation‚ the 3rd largest home appliance manufacturer in the United States‚ has announced that it will consider competitive offers for the acquisition of the company. Chinese home appliance manufacturer
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Haier globalization strategy Encouraged by government to create international brands has built a reputation at home for quality‚ innovation‚ and customer service Haier tries to replicate its domestic success overseas‚ it faces enormous challenges—everything from learning the preferences of new customers to managing its growing foreign operations In the United States‚ it has established a beachhead by selling niche products under the Haier brand name through The Home Depot‚ Sears‚ and Wal-Mart
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Haier: Taking a Chinese Company Global in 2011 Haier‚ started as a defunct refrigerator factory in Qingdao‚ China‚ was China’s largest white-goods maker before its expansion to foreign countries and was named the leading refrigerator manufacturer worldwide after expansion. Generally speaking‚ it is successful both in China and abroad using its unique and leading managing concepts. Haier’s CEO knows well about the company he founded and is now looking for more achievements. For its further development
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competitive advantage(s) do you think the Haier Group has? What competitive strategy does the What company appear to be following? Explain your choices. The main competitive advantage that Haier group has is the innovation being the main focal point of the company’s mission as well as their high-quality in client satisfaction. The main competitive strategy that Haier Company is adopting is the social work. By sponsoring sport teams in Australia and the USA‚ they are showing the community their
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5. Conclusion 3 Appendix A: OEC Evaluation Worksheet 4 Appendix B: Possible Gender Issues 5 References 6 1. Introduction to Zhang Rui Min Zhang Rui Min (Zhang) is the Chief Executive Officer (CEO) of Haier Group. Under his leadership‚ revenues at Haier had surpassed $12 billion with over 30‚000 employees and he is recognized as one of the “50 most respected business leaders in the world.” 2.1. Personality Traits Despite having abbreviated education‚ Zhang has a voracious
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封面 Table of Contents Executive Summary I. Introduction of Haier 1 II. Brazil’s Macro-economy Analysis 2 1. Overview of Industry 2 III. PESTEL for the Industry Analysis 3 1. Political Factors 3 2. Economic Factors 3 3. Sociocultural Factors 4 4. Technological Factors 5 IV. Porter’s Five Force Model for the Industry Analysis 6 1. Bargaining Power of
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Haier Logistics’ revolution Case Studies Haier Logistics’ revolution Case Studies 1、 Background Haier is the world ’s largest home appliance brand‚ founded in 1984 in Qingdao; the current Chairman of the Board‚ CEO Zhang Ruimin is one of the main founders. At present‚ Haier has established 21 worldwide industrial park‚ five R & D centers‚ 19 overseas trading companies‚ employs more than 70‚000 people worldwide. In 2011‚ Haier achieved a global turnover of 150.9 billion yuan‚ the brand value was
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Introduction to the Haier Group Haier was established in 1984 in Qingdao China which is the world’s fourth largest white goods manufacturer . Now There are more than 6 million employs in the worldwide. Haier set up a 29 in the global manufacturing base‚ eight comprehensive research development centers and 19 overseas trading companies. Haier CEO Zhang established under the guidance of brand strategy‚ has the implementation of brand strategy and diversification strategy and internationalization
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