HAIER: TAKING A CHINESE COMPANY GLOBAL Group: 9 Hunny Agarwal (102) Hakim Datawala (115) G. H. Krishna (118) Sushant Mondal (137) Abhishek Parekh (142) Anirban Sengupta (150) Haier Group: Highlights Number one company by Asian Wall Street Journal China’s largest Home Appliance Manufacturer Largest Player in the compact refrigerator market worldwide Brand “Haier” is recognized worldwide Haier Group: Challenges Declining Profit Margins; from 9.4% to 2.6% Overcapacity of white goods in Chinese Markets
Premium Haier Major appliance Home appliance
BCG Matrix Explained: How to Use and Create your BCG Matrix The BCG Matrix is also known as BCG Growth Share Matrix. The BCG Matrix tool and chart (originally developed by the Boston Consulting Group company) are used for developing marketing strategies and performing marketing analysis related to planning and analysis of portfolio of products and services (market offering). The portfolio of market offering analyzed with the BCG Matrix Tools is generally portfolio of products and services offered
Premium Marketing Strategic management
to other offers. One of the companies considering a bid was China ’s largest home appliance maker‚ Haier. Pros: Cons: Chinese government policy encouraged its large companies to acquire overseas brands and combine them into a single corporate global brand name. The Maytag bid would fit well with this national goal and with Haier ’s own stated goal of trying to make Americans feel like Haier was an established US brand instead of an imported Chinese brand. There was a growing backlash in the
Premium Brand North America Trademark
and senior management? Discuss the key skills required to perform effectively at each level of management. Assess your own strengths and development needs in terms of the skills required to be an effective first-line manager. In the operation of any sizeable company‚ different levels of management are responsible for maintaining successful production and development of the business. Over the course of this discussion‚ I will define management‚ three different levels of management‚ and address
Premium Management
Case Analysis of Haier A little background: Haier‚ a Chinese enterprise founded in 1984. After thirty years research and development‚ it has become a successful case that leads Chinese enterprises to the whole world. Qingdao Electrical Appliance Factory which is the predecessor of Haier‚ it was a Chinese government collectively-owned enterprise‚ since Zhang Ruimin took over it‚ he found the shareholder agreement of Qingdao Electrical Appliance Factory‚ then defined Haier a private enterprise and
Premium China Lenovo Marketing
Internal Analysis Haier Profile Haier Group is the No.1 in the top ten innovative companies issued by USA Newsweek’s website. Founded in 1984‚ Haier has grown into an international group which is making a turnover of 135.7 billion yuan in 2010 and employed more than seventy thousand people. Haier aims to create a world famous brand in the age of the internet that helps satisfying needs of user in a short time. “Zero-distance virtual and practical network combination” is fully combination with
Premium Haier
Organisational strategy 3 2.2 Employee control problems 4 2.2.1 Lack of directions 4 2.2.2 Lack of motivation 4 2.2.3 Personal limitations 4 2.3 Processes and output 4 3. Management Control System 5 3.1 Action controls 5 3.1.1 Preaction reviews - Audit Management Information System (AMIS) 5 3.1.2 Action accountability and Redundancy - employee/partner involvement 5 3.2 Result controls 6 3.2.1 Audit reviews 6 3.4 Personnel controls 6 3.4.1 Training and provision of resources
Premium Audit Auditing Management
Introduction The focus of this paper is to discuss behavioral considerations in the management control process. The paper will discuss both personal observations made as both a manager of an organization and as an employee‚ as well as certain academic aspects. The textbook describes the management control system as a circular four part process which begins as strategic planning‚ followed by budgeting‚ then measurement and reporting‚ and ending with evaluation [ (Anthony‚ Hawkins‚ & Merchant‚ 2007)
Premium Management
TACTICAL AND STRATEGIC DECISIONS Investment decisions may be tactical or strategic. A tactical investment decision generally involves a relatively small amount of funds and does not constitute a major departure from what the firm has been doing in the past. The consideration of a new machine tool by a motor manufacturing company is a tactical decision‚ as is a buy-or-lease decision made by an oil company. Strategic investment decisions involve large sums of money and may also result in a major
Premium Strategic management Strategy
Control and organizational learning in MNCs: an analysis through the subsidiaries Abstract : For any large complex organization the problem of ensuring its constituent activity in accordance with overall policy and‚ at the same time adapt to its environment‚ is a central and continuing concern. Thus‚ the fundamental question which must be answered is ‘what control mechanism can facilitate the adaptation process in the local market?’ In multinational corporations (MNCs)‚ the control mechanism
Premium Management Learning Organization