Case 4: Haier Performance management (A) 1. What are the specific practices of Haier’s performance management system? What are the guiding principles behind those practices? Haier‚ being the world’s sixth largest maker of large kitchen appliances‚ had 4% global market share and strong positions in the production of washing machine and refrigerators. The key success behind was Zhang‚ the CEO who brought the company fortunes. Several innovative human resource management practices were introduced
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1 1.2 Objective of the report ........................................................... 1 1.3 What is strategic management ............................................... 1 2.0 Example of strategic management: Haier ..................................... 3 2.1 Introduction of Haier ............................................................. 3 2.2 The mission and vision of Haier ............................................ 3 2.2.1 Haier’s mission ...........................................
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Gujranwala‚ Pakistan January‚ 09‚ 2008 Mr. Sohail Islam GIFT University Gujranwala‚ Pakistan Dear Sir‚ The report is focused on evaluating the effectiveness of Human Resource Department of any multinational Company. We chose Haier for this purpose. We are very thankful to you that you gave us the opportunity to work on such topic‚ which really made us aware of a lot of hidden facts about the practical HR work done at companies. You helped us a lot in defining this
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Haier 1.0 Summary of report In this report‚ it will introduce a famous Chinese electric appliances organization—Haier‚ which has involved into a giant multinational corporation‚ revealing that different environmental force‚ including economic‚ political‚ cultural and social and technological factors have had an impact on Haier’s operation and strategies. Besides‚ the report will also formulate some strategies that expect to enable Haier can adapt the changing competitive environment‚ sustain
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Introduction Haier group is a multinational manufacturing company providing consumer electronics and home appliances. In 1984‚ it was been founded in Qindao‚ Shandong province‚ China‚ with a joint-venture contract with Liebherr‚ a Germany’s refrigerator company. Under the development of over three decades‚ Haier has transferred from a single-product company to a global manufacturer with multiple product lines. It has expanded its brand to brown goods and white goods. Nowadays‚ Haier is the 4th
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strategy? Haier focus on difficult market first. In this context‚ difficult means developed and big for the market ‚for example‚ Europe and United States markets . Zhang decides to aim for harder market first because he thinks that after Haier can conquer the developed market‚ the emerging or developing market should be relatively easy to penetrate. Besides‚ a lot of other Chinese firms is going towards the emerging markets such as Southeast Asia. Therefore‚ Haier has a different management in not doing
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7 1.2 Mission Statement: 7 1.3 Core Values of Haier: 7 1.3 (a) Think What Consumers Think 7 1.3 (b) Enterprising and Innovative 7 1.3 (c) Win-Win Culture 7 1.4 SWOT Analysis 8 2. HISTORICAL PERSPECTIVE 9 2.1 Parent Company History: 9 2.1 (a) Rebuilding a Refrigerator Plant in the 1980s: 10 2.1(b) National Brand Leader in the 1990s: 11 2.1(c) Diversification in the 1990s: 13 2.1(d) Global Brand in the New Century: 14 2.2 History of Haier Pakistan: 15 3-STRATEGIC ANALYSIS OF CURRENT CORPORATE
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Haier What is technological change? Technological change (TC) is a term that is used to describe the overall process of invention‚ innovation and diffusion of technology or processes.[1][2] The term is synonymous with technological development‚ technological achievement‚ and technological progress. In essence TC is the invention of a technology (or a process)‚ the continuous process of improving a technology (in which it often becomes cheaper) and its diffusion throughout industry or society. In
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5. Conclusion 3 Appendix A: OEC Evaluation Worksheet 4 Appendix B: Possible Gender Issues 5 References 6 1. Introduction to Zhang Rui Min Zhang Rui Min (Zhang) is the Chief Executive Officer (CEO) of Haier Group. Under his leadership‚ revenues at Haier had surpassed $12 billion with over 30‚000 employees and he is recognized as one of the “50 most respected business leaders in the world.” 2.1. Personality Traits Despite having abbreviated education‚ Zhang has a voracious
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Haier – Taking a Chinese Company Global in 2011 Haier is a Chinese consumer electronics company with its headquarters in Quingdao‚ Shandong‚ China. They were once the largest home appliance maker in China and started their business in the year 1984. In 2010‚ they were called one of the most innovative firms of the Business Weeks magazine. Their products are air conditioners‚ mobile phones‚ washing machines‚ refrigerators and televisions. The CEO of Haier‚ Zhang Ruimin‚ wanted to create
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