Haier Group Company Zengyu Xiao MGMT 335 Prof. J McDaniel October 9th 2014 Catalogue The Company 3 Company Name 3 Company History 3 Company Background 7 Nature of the Business 9 Company’s Vision Statement 11 The Customer 15 Company Mission Statement 15 Organizational Goals 16 Order Qualifiers 18 Order Winners 19 The Environment 23 Company SWOT Analysis 23 Porter’s 5 Forces Analysis 24 Environmental Scan 28 Organizational Strategy 29 Research 30 1 THE COMPANY 1.1 Company Name: Haier Group
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1. Why was Haier so successful in China? Since 20 years ago‚ 1984‚ Haier was founded and quickly became the largest white goods factory from a little and nearly bankruptcy company. Without a doubt‚ Haier is very successful in china. As we look through Haier’s history‚ they have many factors make their success: 1) Good Reputation of high quality: After Haier was setting up‚ it began to develop a reputation for its refrigerators. It build up the best quality system and get the highest reputation
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Introduction Haier is the world’s 4th largest white goods manufacturer. The business scope of Haier is technology research‚ product development and manufacturing‚ trade and financial services. The key products are refrigerators/freezers‚ commercial air-conditioners‚ microwave ovens‚ washing machines‚ dishwashers‚ televisions‚ mobile phones‚ and computers‚ etc. Haier has 240 subsidiary companies and 30 design centers‚ plants and trade companies and more than 50‚000 employees throughout the world. Haier specializes
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MANAGEMENT CONTROL SYSTEM GROUP TASK SUMMARY Controls for Differentiated Strategies PRESENTED BY FINA ELWASISTE 0910534030 M. ALVICKY SATYWARDANA 1210534006 MUHAMMAD IRVAN ADHA 1210534022 INTERNATIONAL ACCCOUNTING 2014 Controls for Differentiated Strategies Focus of chapter is Contingency Theory: A specific structure and process for an organization depends upon various external and internal factors. Research studies have identified important factors that influence control
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HAIER : Taking a Chinese Company Global Overview: Haier Group found in 1984 was a failing refrigerator company when Director Zhang came into force.At that time he did what he will be doing best in the coming years and signed a licensing agreement with German refrigerator company Liebherr. In 1986‚ Haier reached a profit of 1 Mio RMB. Altough there was a huge market demand‚ the company resisted mass production and continued to focus on quality and brand-building instead.The company’s target was
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Contemporary Management Article ID: 1929-0128-2014-02-01-14 Submitted on 31/08/2013 Muzi HE‚ and K. C. Wong An Analytical Study on Strategic Management of Haier Muzi HE Anglia Ruskin University‚ UK (MBA1) Oxford Brookes University‚ UK (BSc. Hons) CICPA2 PO Box 117‚ Geylang Post Office‚ Singapore 913804 Tel: +65-83300960 E-mail: muzihemba@gmail.com Dr. K. C. Wong MBA Project Supervisor / Mentor Abstract: Qingdao Haier has been the world ’s largest white goods manufacturer since 2010. Haier has built
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Analysis organizational capabilities of Haier Group As we all know‚ Haier Group is a Chinese multinational consumer electronics and home appliances company. Its products include air conditioners‚ mobile phones‚ computers‚ microwave ovens‚ washing machines and so on‚ and also has been received a big success and good reputation in the world. There are some reasons for organizational capabilities about why Haier Group could achieve a big success. About human capabilities‚ it should not be ignored
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Haier appliances group enters New Zealand market: analysis of its strategy’s suitability with resource based view and SWOT Ma Jinxiao SUN:109028310 News story summary Haier is a Chinese electronical appliances producer and it decided to take a 20 per cent stake in Fisher & Paykel Appliances Company (F&P) which is a New Zealand company. According to their agreement‚ besides the stake‚ Haier will also take two seats on F&P’s board and also they will cooperate in various business functions‚ including
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HAIER: TAKING A CHINESE COMPANY GLOBAL Group: 9 Hunny Agarwal (102) Hakim Datawala (115) G. H. Krishna (118) Sushant Mondal (137) Abhishek Parekh (142) Anirban Sengupta (150) Haier Group: Highlights Number one company by Asian Wall Street Journal China’s largest Home Appliance Manufacturer Largest Player in the compact refrigerator market worldwide Brand “Haier” is recognized worldwide Haier Group: Challenges Declining Profit Margins; from 9.4% to 2.6% Overcapacity of white goods in Chinese Markets
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BCG Matrix Explained: How to Use and Create your BCG Matrix The BCG Matrix is also known as BCG Growth Share Matrix. The BCG Matrix tool and chart (originally developed by the Boston Consulting Group company) are used for developing marketing strategies and performing marketing analysis related to planning and analysis of portfolio of products and services (market offering). The portfolio of market offering analyzed with the BCG Matrix Tools is generally portfolio of products and services offered
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