"Haier s survival strategy to compete with" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Haier S Strategy

    • 5097 Words
    • 32 Pages

    Management of Haier Muzi HE Anglia Ruskin University‚ UK (MBA1) Oxford Brookes University‚ UK (BSc. Hons) CICPA2 PO Box 117‚ Geylang Post Office‚ Singapore 913804 Tel: +65-83300960 E-mail: muzihemba@gmail.com Dr. K. C. Wong MBA Project Supervisor / Mentor Abstract: Qingdao Haier has been the world ’s largest white goods manufacturer since 2010. Haier has built a portfolio of unrelated diversification through mergers and acquisitions and had decentralizing its operational risks. Haier is confronting

    Premium Strategic management Haier Major appliance

    • 5097 Words
    • 32 Pages
    Powerful Essays
  • Best Essays

    Haier’s survival strategy to compete with world giants Abstract: The aim of this paper is to analyze the internationalization of Chinese companies; in particular‚ the very successful case - the Haier Group. This paper focuses on using a case study methodology to analyze Haiers survival strategy to compete with world giants. The following issues have been addressed to meet the respective objects: first‚ the Uppsala stages model and Haiers internationalization process; secondly‚ analysis and evaluation

    Free Developed country Developing country Globalization

    • 3113 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Haier Strategy

    • 3043 Words
    • 13 Pages

    Haier: A Global Brand Executive Summary Haier‚ under the leadership of CEO Zhang Ruimin‚ grew from a single model refrigerator firm to the #5 white goods producer in a matter of two decades. Throughout the expansion process Haier entered over 100 countries through multiple entry modes and into other industries. The 2005 financial results gave Haier reason to pause and reassess its mission and strategic intent. The primary issue was whether to continue its expansion strategy or slow down

    Premium Brand Brand management

    • 3043 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Haier Case S

    • 1865 Words
    • 6 Pages

    HAIER : Taking a Chinese Company Global Overview: Haier Group found in 1984 was a failing refrigerator company when Director Zhang came into force.At that time he did what he will be doing best in the coming years and signed a licensing agreement with German refrigerator company Liebherr. In 1986‚ Haier reached a profit of 1 Mio RMB. Altough there was a huge market demand‚ the company resisted mass production and continued to focus on quality and brand-building instead.The company’s target was

    Premium Haier Economic growth

    • 1865 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Haier Global Strategy

    • 725 Words
    • 3 Pages

    1. Why was Haier so successful in China? Since 20 years ago‚ 1984‚ Haier was founded and quickly became the largest white goods factory from a little and nearly bankruptcy company. Without a doubt‚ Haier is very successful in china. As we look through Haier’s history‚ they have many factors make their success: 1) Good Reputation of high quality: After Haier was setting up‚ it began to develop a reputation for its refrigerators. It build up the best quality system and get the highest reputation

    Premium Quality management system Developed country Good

    • 725 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    haier

    • 3616 Words
    • 15 Pages

    management: Haier ..................................... 3 2.1 Introduction of Haier ............................................................. 3 2.2 The mission and vision of Haier ............................................ 3 2.2.1 Haier’s mission ............................................................ 3 2.2.2 Hair’s vision ................................................................. 3 2.3 Strategic management of Haier.............................................. 4 2.4 Haiers strategic

    Premium Strategic management Management Haier

    • 3616 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    The Haier Group The Company Haier Group started in 1984 manufacturing and selling refrigerators to the Chinese market. Under the leadership of Zhang Ruimin‚ Haier’s CEO grew a collective run factory into a global multi-national with over $12 billion USD in global sales. Haier produces a wide range of household electrical appliances‚ 15‚100 varieties of items in 96 product categories‚ and exports products to over 100 countries including Wal-Mart and Target. In just 20 years‚ Haier became the

    Premium Haier Major appliance Market

    • 4768 Words
    • 20 Pages
    Powerful Essays
  • Best Essays

    Haier

    • 3306 Words
    • 14 Pages

    Haier 1.0 Summary of report In this report‚ it will introduce a famous Chinese electric appliances organization—Haier‚ which has involved into a giant multinational corporation‚ revealing that different environmental force‚ including economic‚ political‚ cultural and social and technological factors have had an impact on Haier’s operation and strategies. Besides‚ the report will also formulate some strategies that expect to enable Haier can adapt the changing competitive environment‚ sustain

    Premium Brand Major appliance

    • 3306 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Haier

    • 1928 Words
    • 8 Pages

    MANAGING PERFORMANCE AT HAIER (A) Group E2 Problem Statement How to improve Haier’s performance management system and make it adaptable or applicable in other regions of the world? Environmental Analysis (PESTC) Political: In 2006 company exported to 160 countries valuing to $ 1.7 billion‚ however they have not established their manufacturing base outside the China. While venturing to different geographies they would be exposed to different labour and wage laws. Different political setups

    Premium Culture Management Culture of China

    • 1928 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Haier

    • 340 Words
    • 2 Pages

    competitive advantage(s) do you think the Haier Group has? What competitive strategy does the What company appear to be following? Explain your choices. The main competitive advantage that Haier group has is the innovation being the main focal point of the company’s mission as well as their high-quality in client satisfaction. The main competitive strategy that Haier Company is adopting is the social work. By sponsoring sport teams in Australia and the USA‚ they are showing the community their

    Premium Strategic management Strategic planning Management

    • 340 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50