A Consumer Behavior Study on Silverlens Presented to Ms. Nina Poblador Marketing and Advertising Department In Partial fulfillment of the course requirement in MARKCU1 Submitted by: Hernandez‚ Lester Lim‚ Margaret Obeles‚ Jolly Piatos‚ Enrico MARKCU1 K34 Table of Contents I. Executive Summary i. History and Background of the Firm ii. Product Offering II. Profile of Industry Resource Person III. Profile of 14 Respondents i. Segmentation via Demographics
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(iv)NIGERIAN NATION BY NAME: OGBONNAYA DAVID OYO REG. NO.: PG/EMSC/12/4475 DEPT.: HUMAN RESOURCES MANAGEMENT COURSE: CONSUMER BEHAVIOUR (EMK 641) LECTURER: ONUKOGU CASIMIR‚ PH. D. TABLE OF CONTENT ABSTRACT INTRODUCTION APPROPRIATE STIMULI-MIX REFERENCES ABSTRACT The purpose of this work is to construct appropriate consumer stimuli-mix for: ( i)Nigerian Universities (ii) Nigerian dishes (iii) Nigerian dressing styles(men and women) and (iv) Nigerian nation. Before
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CONSUMER BEHAVIOUR IN PACKAGEDFOOD INDUSTRY-: AN EMPIRICAL INVESIGATION Pabitra Kumar Jena ‚ Rashi Taggar Vaseem Hassan Raja The aim of this paper is to study the consumer behaviour of people of Jammu region in case of packaged food industry. For this study survey has been carried out during January-April of 2011 in Jammu city on a sample of 100 respondents. Reliability test‚ factor analysis and descriptive statistics were used to find out preferences of consumers in Jammu region in case of
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as larger brands often have a higher percentage of penetration and market share (Ehrenberg‚ Goodhardt & Barwise 1990). A brand with more market share indicates that consumers purchase these brands more frequently compared to other brands. There are a number of reasons why this occurs. For example firms offering products that a consumer perceives as better quality and value‚ will grow larger (Jacobson 1988). Also‚ a firm that creates power advantages by introducing inferior products which competitors
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Effective Hair Care Tips to Follow Smooth and shiny hair adds to the beauty and personality of an individual. If your hair is rough with split ends and tangles‚ it is quite unappealing for the beholder and you also feel equally shabby. Some of the most effective hair care tips that should be followed are mentioned below. 1. First and foremost‚ applying oil is the most important. Different oils affect the hair differently. • Coconut oil conditions the hair in the best possible way. • Almond oil
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order to get the optimum result. 1.2 BACKGROUND OF THE TOPIC: The topic throws the light on the reasons behind the decision of customers in choosing Pantaloons for purchasing Apparels or any other product. To understand and analyze the consumer behaviors and their responses to various stimuli present at the store and accordingly managing and monitoring the store operations and gauging its impact on overall customer’s behavior. Behavior of targeted customer towards merchandise and understanding
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References: 1. Consumer Behaviour Notes 2. Future Marketers Magazine 3. www.indiamarks.com 4. www.wikipedia.com 5. Research articles on Social Influence 6. YouTube videos on related materials
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Annexure 1c: ANOVA Table for Regression Analysis 5 Annexure 2a: Questionnaire for Exploratory Research 5 Annexure 2b: Final Questionnaire 5 Executive Summary The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories‚ frequency of purchases‚ average spending‚
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Business 4274F Consumer Behaviour Individual Assignment Oct‚ 26‚ 2012 General Information MacBook Air is a series of laptop created by Apple Inc. which makes the product distinguished and remarkable due to its ultraportability and thinness and elegant style. It was originally introduced and released in Jan 29‚ 2008 by Steve Jobs‚ the previous CEO of Apple Inc. The company typically releases new models for this series annually. The most recent release was in Jun 11‚ 2012‚ which has two
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Running head: NATURAL HAIR AND THE LACK OF HAIR CARE PRODUCT PROMOTION Natural Hair and the Lack of Hair Care Product Promotion Celia Hartman Columbia Southern University NATURAL HAIR AND THE LACK OF HAIR CARE PRODUCT PROMOTION Natural Hair and the Lack of Hair Care Product Promotion Natural hair has become very popular among African American women‚ myself included‚ within the last ten years. Finding the hair care products needed is almost impossible. There are no commercials
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