From: AIMS INSTITUTE OF MANAGEMENT STUDIES‚ BAVDHAN‚ PUNE-21 DELEARATION I Kailash Gawali the undersigned‚ hereby declare that the project report entitled “BUYING BEHAVIOUR OF CUSTOMERS TOWARDS HOUSING GOODS AT A LEADING MALL IN PUNE” is written as the summer project under the guidance of Professor Nilesh Gokhale is my original work and the conclusion drawn therein are based on the market research conducted by me
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Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the fairness creams industry with Hindustan Unilever capturing nearly 53% of the market share with Fair & Lovely. The company has drawn particular scrutiny for its promotions and advertisements featuring darker skinned women
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Global Professional Hair Care Products Market Share‚ Global Trends‚ Analysis‚ Research‚ Report‚ Opportunities‚ Segmentation and Forecast‚ 2014 Future Market Insights www.futuremarketinsights.com sales@futuremarketinsights.com Report Description Report Description Beauty and personal care industry includes skin care‚ hair care‚ oral care‚ cosmetics‚ toiletries‚ and others. Of all the aforementioned segments‚ demand for hair care products has restored from 2013. Consumers are becoming sophisticated
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UNDERSTANDING RURAL CONSUMER BEHAVIOUR : TAPPING THE FUTURE MARKET SHWETA Email – shweta.esha@gmail.com 1. INTRODUCTION It is widely acclaimed that India is one of the largest consumer market in the world. Estimation signs that the Indian consumer market is likely to grow four times by 2025. (McKinsey Report - ’The Rise of Indian Consumer Market ’). India ’s overall retail sector is expected to rise to US$ 833 billion by 2013 and to US$ 1.3 trillion by 2018‚ at a Compound Annual
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INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution
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planet behind the Bible and the Dictionary. There are 357 Holmes Societies around the world and thousands of dedicated Websites. Stories featuring Sherlock Holmes have been translated into 84 languages so far. As part of my study of this brand’s consumer base‚ I have taken two modern renditions of this age-old brand: namely‚ a series of movies starring Robert Downey Jr. and the
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suitable to present the impact of microenvironmental forces on Heineken’s marketing activities. Competitors are those who serve the same target market with identical categories of products and services that are considered as reasonable substitutes by consumers. In today’s competitive market‚ if a company fails to satisfy its customers while its competitors are able to do so; its business is inevitably willing to have big lost. Hence‚ it is a survival issue to a company to find its owned sustainable strategy
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job all time Pioneer & conceived by professionals from various backgrounds each committed to the promotion of market research. In present globalization market it becomes very difficult for marketing people to measure the market‚ understand the consumer‚ take any decision and make any strategy without the help of marketing research. In the current scenario marketing research is no longer and isolated ivory tower operation but it is an integrated whole making a measure
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a figure to explain the motivation process 2. Discuss the statement “marketers don´t create needs; needs pro-exist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can marketing efforts arouse consumer needs? If yes‚ how? 1 Marketers do not create needs‚ though in some instances they maymake consumers more keenly aware of unfelt needs. The tact that many new products take illustrates that marketers often do not recognize or understandconsumer needs and that they
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Self-referencing (SR) is defined as a cognitive processing strategy where a consumer relates message information to his or her self structure (Burnkrant and Unnava 1995). From this perspective‚ the self represents a frequently-used construct in memory that aids the elaboration of encoded information. Hence‚ self-referenced information is more easily associated with previously stored information. A general definition of consumer involvement refers to the level of perceived personal importance‚ interest
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