Marketing Phase I 3 Cs of Marketing for Situation Analysis: • Customer : The Indian hair oil market comprises over 50 % (approximately ₹6664 crores) of the hair care market (approximately ₹13000 crores). In addition to ‘champi’ being a part of the Indian culture since time immemorial‚ the recent rise in hair damage due to lifestyle‚ environmental changes and styling and hair colouring has led to increased consciousness among urban population. This has led to a healthy double digit growth in this
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to start in choosing a salon is to evaluate what needs to be done. A woman who just wants her hair trimmed might go to a beauty salon than women who wants a permanent coloring‚ or more extensive services. If a woman wants her hair cut promptly and that day‚ she might be better off visiting to a walk-in salon‚ more willingly than trying to find her regular stylist. For other kind of services‚ a woman might want to think about a full-service in by-appointment-only beauty salon. This signifies that she
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When someone provides you with a service‚ it is common to provide them with a tip to thank them for their services. A tow truck driver provides you with a unique service; they get your vehicle where it needs to go when you can’t. Here is a quick guide to determine if and what you should tip your tow driver. Factors To Consider When determining if you should tip your tow driver‚ you need to take into consideration the factors surrounding the situation that you are in and how they responded to that
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Nail Salon in the New York A. Business Statement For my purpose I C.A.‚ researching a business idea. I will conduct in-depth business research and complete a feasibility study for a Nail Salon in New York. Nail Salon is almost the cheapest place that can let you enjoy other people’s service in New York. There are approximately 58‚330 nail salons in the U.S.‚ according to the trade publication ”NAILS Magazine.” Women especially always want to look nice‚ they read magazines‚ and check stores
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2. PROJECT DESCRIPTION The project is a Salon system for Raiven Haircutters with billing‚ client’s information and payroll system that secure everyday transaction of the company. 2.1 Problem Statement The study aims to provide answers to these questions: 2.1.1. How to develop a system that will ensure the accuracy and preciseness of customers billing processes? Raiven haircutters’ salon is using manual system in collecting the bills of the customers. 2.1.2. How to design a system that
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Health hazards lurk in salons‚ however understanding what hazards you face when you walk through the salon doors may help you avoid infections and other problems with your nails after you leave. Each salon visit poses a health hazard to both the customer and nail technician. The most common hazards in nail salons are fungal infections caused by bacteria‚ fungi or yeasts. The infection easily spreads through contaminated or improperly cleaned instruments or foot baths. The manicurist may spread infection
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SERVICE QUALITY AND CUSTOMER SATISFACTION OF THE BEAUTY-CARE SERVICE INDUSTRY IN DHAKA: A STUDY ON HIGH-END WOMEN’S PARLORS Parisa Islam Khan‚ Eastern University Ayesha Tabassum‚ Eastern University The beauty-care service industry is one of the flourishing industries in Dhaka‚ the capital and largest city‚ in terms of population density‚ in Bangladesh. The growing number of beauty-conscious women and their demand for variety of services cater to the growth and importance of this industry. This study
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4 billion annually on nail salon services alone (McLean). In Atlanta‚ nail salons seem to locate everywhere with a variety of services. Snellville is one of the most competitive counties of nail salons businesses which provide many differences of nail types and designs. Unfortunately‚ people tend to focus on the beauty of their nails more than any other aspect. Although customers in Snellville enjoy getting their nails done‚ they should reconsider visiting a nail salon because the chemicals can cause
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Shanyce’s beauty salon will be located at 83 Hagley Park Road‚ Kingston 20. It is a highly populated area where schools and other business places are located; this is an ideal location for a beauty salon as there are no other beauty salons of close proximity. It is also a safe place as it is located close to the Hagley Park road police station. Adjacent to the location are housing projects that are under construction‚ hence the demands for hair care will be greater. Proper infrastructure such as:
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Marketing Plan‚ First Draft Oriental Beauty Salon Chain DeVry University Nov‚ 9‚ 2013 Table of Contents 1. Executive Summary 3 2. Situation analysis 3 2.1 Market Summary 4 2.2 SWOT Analysis 8 2.3 Competition 10 2.4 Service Offerings 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3. Marketing Strategy 12 3.1. Mission 13 3.2. Marketing Objectives 13 3.3. Financial Objectives 13 3.4. Target Market 13 3.5. Positioning 15 3.6. Strategies 16 3.7. Marketing
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