T.A. PAI MANAGEMENT INSTITUTE To Study the Consumer Awareness & Perception towards Packet Chips Market Research Report Submitted by: Prasenjeet Acharjee Executive Summary The primary objective of our research is “To Study Consumer Awareness and Perception towards Packet Chips”. In order to find this‚ the research objective was further sub-divided in the following secondary objectives: To study whether the consumers are aware about the packet chips or not. To check the awareness
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Executive Summary Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400‚000 tones. This wide range of products are categorized under Potato / Banana Chips‚ Namkeens & Fun-Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually.
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History..... In 1932 salesman Herman W. Lay opened in Nashville ‚ Tennessee and ‚ in 1938 ; he purchased the Atlanta ‚ Georgia potato chip manufacturer “ BARRETT FOOD COMPANY “‚ renaming it “ H.W. LAY & COMPANY “. In 1942 LAY’s introduced its 1st potato chip processor ‚ resulting the product. The Business shortened its name as “ THE LAY’S COMPANY “ in 1944 and became the 1st snack food manufacturer to purchase television commercials ‚ with Bert Lahr as a celebrity spokesman. His signature
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Jeyameera K Marketing Management Group Assignment STP Analysis for Health&Fun – A new snack food product line by Health&Fun India Pvt Ltd Study Report by MPEFB2 – Group 4 Ankur Allen Rahul Bansal Rohit Aggarwal Sameer Narula May 10‚ 2008 Table of Contents Health&Fun – Product Overview and background .............................................. 3 Snack Foods – Indian Market and Competitive landscape .................................. 4 Snack Foods – Market & Customer Segmentation
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interlopers‚ since methods of mass production have not been perfected and‚ in any case‚ they would have to compete with low cost ’artisan’ production. On the other hand‚ the reality is that established local fastfood chains‚ like Nirulas‚ Wimpys or Haldiram‚ are sensing competition by the growing popularity of McDonald’s and other international chains. Though Nirulas does not admit to any drop in sales overtly‚ industry sources reveal that they have lost 18% of their original market share. So far
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flavours are tasty. HISTORY Bingo was lunched in14th March 2007 with a wide range of exciting packaged salted snacks.The range includes multiple flavor variants of Potato chips & Finger snacks. COMPETITORS 1. Kurkure 2. Lays 3. Uncle Chips 4. Haldiram 5. Parle products FLAVOURS 1.Bingo! Yumitos - ’Take a Yumitos Break’ Premium salted International cream &onion Red chilli Bijli Masala Remix Juicy Tomato Ketchup Fiery Red Tomato Oye Pudina 2.Bingo! Mad Angles - "Har Angle se Mmmm
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their sales to below-the-line promotions. The organised snack market is worth over Rs 2‚000 crore and has two big players in the form of FritoLay India with brands such as Lays‚ Kurkure etc and ITC with its Bingo! brand. There are also brands like Haldirams‚ Balaji etc as well. Britannia‚ another big player has also extended its presence in the segment with its product 50:50 Chutkule. Neeraj Chandra‚ vice-president‚ sales and marketing‚ Britannia said there is a positive outlook for the snacks segment
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QUICK SERVICE RESTAURANTS IN INDIA 2011 Objectives 2 To identify existing opportunities in the Indian QSR space To summarize the macroeconomic environment of the industry To explain the working of a QSR To indicate the current trends To summarize key player profiles and understand their positioning vis-à-vis one another To understand the challenges faced by QSRs in an emerging market like India Contents Sr. No Slide # Sr. No Executive
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INDUSTRY ANALYSIS:- About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion Diversified presence in • Cigarettes‚ • Hotels‚ • Paperboards & Specialty Papers‚ • Packaging‚ • Agri-Business‚ • Packaged Foods & Confectionery‚ • Information Technology‚ • Branded Apparel‚ • Personal Care‚ Greeting Cards‚ Safety Matches and other FMCG products Corporate Strategies:- • Developing a portfolio of world class • Continuous
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India Hindustan Unilever Ltd. Colgate-Palmolive (India) Ltd. ITC Limited Dabur BIKAJI SABMiller‚ India Britannia Industries Ltd. Bikanervala Foods Pvt ltd. Marico Industries Ltd. Nestlé India Godrej Group Tata Global Beverages Parle Agro Haldiram Nirma Bisk Farm Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL) Reckitt Benckiser Cadburys India Perfetti Van Melle India Procter & Gamble Hygiene and Health Care Godfrey Phillips Henkel Spic
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